Academic journal article Asian Social Science

The Essential Elements Underlying Formation of Tourist Friendly Destination Concept: Analysis in Micro Level

Academic journal article Asian Social Science

The Essential Elements Underlying Formation of Tourist Friendly Destination Concept: Analysis in Micro Level

Article excerpt

The research is financed by Ministry of Higher Education Malaysia, Universiti Teknologi MARA and National University of Malaysia.

Abstract

Tourist friendly destination is a concept that provides tourists with satisfaction through connection and maximum use of space, activities, and products without any interference or problems, beginning from the home all the way to the desired tourism destination. It is viewed as a customer-oriented concept where the tourist is the customer. However, studies that of such initiatives are quite limited and sector based, thus leaving a gap of knowledge and misunderstanding about a usage of tourist friendly destination. Accordingly, this study is a concept paper that aims to identify elements within the tourism system approach through the aspects of space, activities, and products which form the underlying formation of tourist friendly destination concept. The findings of this study have identified five elements from the aspect of space, four elements from the aspect of activities, and five elements from the aspect of products. Therefore, it is hoped that this study can help stakeholders to create tourist friendly destination concept using the elements in the tourism system approach, based on tourists' wants and needs.

Keywords: elements, micro level, tourism destination, tourism system, tourist friendly destination concept

1. Introduction

Tourist friendly destination are created from a combination aspect of space, activities, and products within the tourism system approach (Anuar et al., 2012a). In this combination, each aspect plays its own role and is subsequently used at tourist friendly destination concept with the aim of making tourists feel happy and free from any complications or problems. On a macro level, the aspect of space functions to fulfil the primary motivations behind tourists' desire to spend time at tourism destination (Anuar et al., 2012a). Even Vukonic (1997) stated that the more space would be used, it will be increased a satisfaction and attendance of tourist to the tourism destination. In addition, Hudson (1998) stated that a space, which is equipped with required facilities and infrastructures needed by tourists in tourism destination, especially in tourist friendly destination (customer-oriented branding). In fact, Hudson (1998) also pointed out that facilities and services, which satisfy the tourist need and want such as food and accommodation, are vital in extending a stay of the tourist in tourism destination. It shows that a space, which is equipped with an infrastructure, facilities, accommodation, attraction and others, is essential to ensure a tourist friendly destination concept fulfills the supply and demand of tourist (Anuar et al., 2012b). What are the elements from the aspect of space that form the foundation of tourist friendly destination concept on a micro level?

On a macro level, the aspect of activity functions as the pulse of tourism products (Anuar et al., 2012a). This is due to the fact that each activity that is carried out will influence the effectiveness of a destination's appeal, especially tourist friendly destination. Therefore, relevant parties are expected to create competitive activities that provide tourists with memorable experiences (Anuar et al., 2012c). What exactly are the elements from the aspect of activities that form the foundation of tourist friendly destination concept on a micro level?

Many studies have been carried out at a macro level by tourism scholars, most of whom view products as a tourism destination (McIntosh & Goeldner, 1990; Kozak, 2002; Yoon & Uysal, 2005). Among the identified products at tourism destination are natural elements (scenery, beaches, mountains, historical places, or buildings etc.). On the other hand, man-made structures consist of lodgings, transportation, infrastructure, and so forth (Van Raaij, 1986; Swarbrooke, 1995; Hudson, 1998). What are the elements from the aspect of product that form the foundation of tourist friendly destination concept on a micro level? …

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