Academic journal article Journal of Applied Management and Entrepreneurship

A Message from the Editor

Academic journal article Journal of Applied Management and Entrepreneurship

A Message from the Editor

Article excerpt

Welcome to the January, 2013 issue ?? JAME. We begin the year with an article written by Vinay Garg entitled "Does Multi-unit Franchising Aid Differentiation: An Exposition. The author's main focus is on how franchisors develop competitive advantage over other franchisors through organizational design. Garg' s analysis concludes that franchisors who plan on using quality, consistency, advertising and location as differentiators should use an area development franchise strategy (an umbrella contract giving rights to multiple units to one franchisee in a given territory) whereas franchisors relying on innovation related to individual customers as a competitive strategy are better off using an incremental strategy (awarding a single contract to a franchisee who may add more over time) to roll out their franchises.

Next, Gavriel Meirovch, Nisreen Bahnan, and Elizabeth Haran have authored an article entitled, "The Impact of Quality and Emotions in Customer Satisfaction." The authors continue the earlier work of Meirovich and Bahnan in 2008 which found a positive relationship between "the quality of design and quality of conformance and customer emotions in terms of their valence (pleasantness) and intensity." This study asked a sample of 233 college students watching videotaped simulations to confirm and expand the conclusions of the original research. The results found a significant relationship between combinations of quality components and the affective responses given by the students. They also found a partial mediating relationship of emotions between quality and satisfaction.

Our third article, "Hospice Practices, Perceived Satisfaction, and Entrepreneurial Opportunities: Strategic Insights across Geographic Settings," is written by Grady York, Mark Schenkel, and Charles Wainright who suggest that perceptions of service quality in the delivery of hospice services may vary across geographic settings. These differences are examined in rural, suburban and urban areas, leading the authors to recommend that entrepreneurs seeking to add value to hospice care should not seek a unilateral strategy, but they should instead take into account the relative importance and value of each aspect of the service given the geographic setting.

Next, we take an international look at LMX theory in an article entitled, "Examining the Relationship between Leader-Member Exchange and Subordinate Outcomes: The Mediating Effects of Role Clarity. …

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