Academic journal article Journal of the International Academy for Case Studies

Bc Frozen Foods Limited: Challenges and Change1

Academic journal article Journal of the International Academy for Case Studies

Bc Frozen Foods Limited: Challenges and Change1

Article excerpt

CASE DEESCRIPTION

This case highlights the importance of change and responding to environmental challenges via creating effective business strategy that helps organizations to be more sustainable. While the needed strategy (s) must insure a continued focus on the organization's core competencies, it also must insure that the organization has to continue creating value to its customers.

This case has a difficulty level of three and up, appropriate for junior level and beyond. The case is designed to be taught in two class hours in an entrepreneurship, strategic management, management, or marketing management course. It is expected to require about three hours of outside preparation for students, consisting mainly of reading the case and familiarizing themselves with the business environment in Western Canada as well as with some knowledge of the agriculture and frozen food industry.

CASE SYNOPSIS

The food processing industry has undergone massive changes due to economic, social and political influences. As a result, many companies in the food processing business were forced out of business as the economic climate became more intense and global competitors emerged on the scene. …

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