Academic journal article Journal of the International Academy for Case Studies

Wiljax Studio: A 10-Year Entrepreneurial Journey

Academic journal article Journal of the International Academy for Case Studies

Wiljax Studio: A 10-Year Entrepreneurial Journey

Article excerpt

CASE SUMMARY

Will Jacks' 10-year journey from his start as a struggling entrepreneur to a seasoned entrepreneur at the cross roads of a career changing decision point are highlighted in this case. This case examines the evolution of an entrepreneur from his days as a journalism graduate student, to start up entrepreneur, to taking on and disentangling with partners and large commercial photography clients. Jacks' story provides insights into a wide array of entrepreneurial struggles, obstacles, defeats and victories.

Case Intended Uses: This case is designed for use in undergraduate Entrepreneurs hip or Small Business classes.

Learning Objectives

To examine the importance of establishing and cultivating a vision for entrepreneurs.

To identify decision making pitfalls and ways that entrepreneurs can make better decisions.

To understand the challenges of managing relationships with both partnership and customer constituents.

(ProQuest: Text stops here in original.)

INSTRUCTOR'S NOTE

*This decision-based case was developed based on interviews with Will JacL·, the owner of the firm in question. …

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