Academic journal article Manager

Thon Hotel, Brussels City Centre

Academic journal article Manager

Thon Hotel, Brussels City Centre

Article excerpt

The Thon Hotel, a 454-room property in the heart of Brussels, caters for both business travellers and tourists alike. As one of Norway's largest hotel chains, with over fifty properties located in Norway, Sweden, Belgium and Holland, Thon Hotels currently operates four premiere hotel locations in Brussels and two serviced residences.

As a result of the economic crisis, this Thon Hotel, like others in the industry, experienced a downturn in demand. In June 2008, it lost a crew contract of approximately 80 rooms, which impacted on market share. The Revenue Manager was able to recover some of the loss; however, the effect of his sudden departure later that year reflected on subsequent performance figures. The hotel's RevPAR (Revenue per Available Room) Index dropped from 91.0 in December 2008 to 66.3 by February 2009.

IDeaS Advantage for Hospitality was contracted from March to May 2009 to provide Short-Term Revenue Management Support. The objective was to ensure that a high standard of revenue management processes and procedures were maintained, thus allowing the hotel the freedom to pursue the search for a qualified, permanent Revenue Manager. In addition, the revenue generating potential of the hotel needed to be optimised as effectively as possible within the timeframe of the assignment. …

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