Academic journal article Manager

Business Ups In-House App Use

Academic journal article Manager

Business Ups In-House App Use

Article excerpt

As Apple launches the third version of its market-leading iPad, although many appear to be jumping on the latest technology bandwagon, Ovum says it is also "starting to see a more structured and creative approach by ClOs looking to deploy tablets for specific functions',' evidenced by a growing number of businesses developing "in-house app stores'.'

"For most companies, it's a top-down movement;' admits analyst Richard Absalom. "The CEO or another C-level executive gets hold of an iPad for their personal use and decides that they want to use it in the office. This opens up the path to further adoption throughout the organisation."

He adds: "Providing a range of customised applications that make use of tablet functionalities for employees in specific job roles is a good way to gain maximum value from tablets."

Moreover, as interest in tablets generally continues to grow. Ovum explains that all organisations will also need to be vigilant in creating and monitoring so-called 'bring your own device' (BYOD) policies at work. …

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