Academic journal article Manager

Eu Data Plans 'Flawed', Says Cbi

Academic journal article Manager

Eu Data Plans 'Flawed', Says Cbi

Article excerpt

The Confederation of British Industry (CBI) has warned that current plans to streamline data protection rules across Europe will be damaging for business, adding cost while hindering the service innovation necessary to build stronger relationships with customers.

The CBI claims thatthe proposed European Data Protection Regulation's aim of giving people greater control of their personal data, including how long it is held and rights of access, needs to be better balanced with the economic risk of preventing business using such information responsibly.

"Many novel business models rely on data-sharing to generate revenue and offer a more individually-tailored user experience," said Matthew Fell, CBI Director for Competitive Markets.

He explained that subscription-based online music-sharing services were one good example, where businesses had benefited from "ground-breaking innovation through partnerships with social networking sites", allowing information to be shared, but not actual content

However,the CBI says thatthe changes would also impact across the commercial spectrum, as better quality data "increasingly drives improvements to business operations" and the cost of compliance could deter investment. …

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