Academic journal article Journal of Media Research

Social Research Methods

Academic journal article Journal of Media Research

Social Research Methods

Article excerpt

Social Research Methods Author: Alan Bryman Oxford University Press, 2012

Professor Alan Bryman currently teaches Organisational and Social Research at the University of Leicester. His focus on research methods and particularly on multimethod paradigm is well known. Among his most popular publications on this field are Quantitative Data Analysis with SPSS 12 and 13: A Guide for Social Scientists, in cooperation with Duncan Cramer and Quantity and Quality in Social Research. They have had a significant impact in the field of research methods.

Other fields of interest for Alan Bryman are: leadership, organizational culture and management. The influence of Disney and McDonalds phenomena on modern society is one of the recent topics of his work.

Social Research Methods adresses individuals studying a social science degree, those developing research methods abilities in order to apply them in their specific work fields, as well as anyone interested in social science methodology. The encyclopaedic introduction to social research methodology is completed with a broad range of qualitative and quantitative methods. The broad range of examples and practical hints helps the reader identify and evaluate his/her specific research needs. Throughout the four parts and 29 chapters, Alan Bryman guides the reader through all aspects of the research process: research design and strategy, performing a quality literature review, choosing the most appropriate research method, securing best sampling procedure, data analysis and interpretation techniques, including computer-assisted qualitative and quantitative data analysis and dissemination principles. …

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