Academic journal article Sport Marketing Quarterly

A Note from the SMA President

Academic journal article Sport Marketing Quarterly

A Note from the SMA President

Article excerpt

The Sport Marketing Association (SMA) executive board is preparing to meet in Albuquerque, New Mexico, as I write this note. By the time you read this, board members Steve McKelvey (Industry Relations), Khalid Ballouli (Academic Affairs), Andrea Eagleman (Student Affairs), Joris Drayer (at-large), Nancy Lough (President Elect), and Eric Schwarz (SMA Executive Director) will have met to plan SMA 2013. The Board will also discuss issues of priority and growth for the year at these mid-year meetings. It has been a joy to work with each of these board members over the brief time I have been the President of our organization.

One of the priorities of SMA this year will be to increase our web presence, including the continued development of our website (http://sportmarketingassociation. net/) and specific social media initiatives. Beth Grupsmith will participate in our mid-year meetings and has joined SMA as a social media consultant. You have likely noticed Beth's work already as our presence on Facebook and Twitter (@SMA_National) has expanded due in large part to her efforts to help us more effectively communicate with each other via these mediums. If you have not already liked SMA on Facebook or followed the organization on Twitter please do so. We will continue to grow our presence in these mediums and will begin to include blogs and other platforms that promote the organization.

I am also excited about the work that Joris is doing with our awards committees. It is my hope that the 2013 conference will solidify an awards process that will recognize your academic achievements for years to come. All of us work very hard for our students and institutions; it is time for SMA to be the organization that recognizes your noteworthy achievements and I am confident we will establish a set of awards this year. …

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