Academic journal article IUP Journal of Soft Skills

Business Communication: The Mainstay of an Efficient Business

Academic journal article IUP Journal of Soft Skills

Business Communication: The Mainstay of an Efficient Business

Article excerpt

Business communication is the quintessence of any business activity. Good communication demands clarity and understanding between the sender and the receiver of the message. A poorly communicated message from the superior to his subordinates may result in the surfacing of unexpected outcome. Communication is one of the key ingredients of any organization. It will not be an exaggeration to say that communication deserves the supreme position in the list of the important elements required for ensuring the smooth functioning of an organization. Communication involves transmission of ideas, thoughts, information, opinions and plans between various parts of an organization and also to those outside the organizations who have a vested interest in the business.


Human relations will disappear if communication becomes extinct. Good and effective communication is highly essential for managing business relations. No doubt, various business softwares and other popular applications for written communication or for verbal communication can be used, but what is important is talking and listening should take place simultaneously and the listener should understand the message in totality, otherwise there canbe a communication gap. Apart from this, what is essential is proper business communication, as it determines the growth of the business organizations.

To facilitate business processes, normally all the three forms of communication are practiced, i.e., written communication, in-person communication, and face-to-face communication; however, the way they are executed determines the association of the vendors, suppliers, investors, customers and other interested parties with the business. It is a widely accepted fact that reputation building is a must in order to win the confidence of the customers, clients, vendors, etc. Therefore, an organization should ensure that every business interaction is given due importance. Business communication not only involves communicating with external contacts, but also with the human capital engaged in various processes of the organization. Hence, it is extremely important to respond immediately to the employees' needs and problems.

Business Communication: Its Different!

Communication is like a bridge between zero and excellence, i.e., a business can grow into a mammoth one from a small organization, if it takes utmost care to sweeten the communication process. Generally, every human being communicates on a daily basis with some other persons discussing his/her work, family problems, social problems, etc. But when it comes to business communication, certain rules, regulations and standards need to be stringently adhered to, as business communication entails several dimensions.

Business communication is a form of communication that lays thrust on promotion of an organization, service and product, and imparts information to employees. It is extremely crucial for every business organization to build a sound communication structure so that there is a free flow of information between employees, clients, vendors and other interested parties. Business communication is pervasive. It is applicable to almost all areas of business, i.e., marketing, branding, customer relations, consumer behavior, advertising, public relations, corporate communications, etc. It covers both professional and technical communication.

Business Communication: The Need

Business has transformed drastically and is conducted through numerous channels of communication like wireless, Internet, print, radio, television and word-of-mouth. The success of the strategy embraced for effective communication depends on the accuracy of the analysis of the medium best suited for the business and by having a thorough research of the medium adopted.

Nowadays, an effective medium of business communication that has emerged is presentation. Presentations are being widely used for explaining the feasibility of a project to financial institutions for obtaining loans, for convincing the clients regarding the merits of entering into a formal agreement with the concerned business organization, and for explaining the organizational mission, vision, goals, objectives, areas of operations, promotional opportunities and other important aspects to new employees of the organization. …

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