Academic journal article Journal of Emerging Trends in Economics and Management Sciences

Effects of Credit Training Skills on Sales Performance among Women Entrepreneurs in Elgeiyo Marakwet County, Kenya

Academic journal article Journal of Emerging Trends in Economics and Management Sciences

Effects of Credit Training Skills on Sales Performance among Women Entrepreneurs in Elgeiyo Marakwet County, Kenya

Article excerpt


This research study sought to evaluate the effectiveness of Kenya Women Finance Trust (KWFT) training skills on sales performance of women micro-enterprises in Iten town, Elgeiyo Marakwet in Kenya. The research objectives were; to identify the effectiveness of KWFT credit training skills on sales performance of women micro-enterprises; and to examine the effectiveness of financial skills on the performance of micro-enterprises. Relevant literature on training and women micro-enterprises was reviewed. The study was guided by social capital theory identified by Chibber A. (2000) as being the value of social networks, bonding and bridging between diverse people with norms of reciprocity. The study adopted descriptive survey research design. The research instruments used were questionnaires and interviews. The instruments were developed and piloted before they were used. The study population comprised of ninety six women entrepreneurs. A sample size of thirty two women entrepreneur's respondents that represented 30% of the target population were selected through simple random sampling procedure. The data collected was analyzed using descriptive statistics; mean scores, percentages pie-charts, histogram and tables. The findings show credit skills are pertinent to borrowing for any micro-enterprises, women micro-enterprises increased greatly with knowledge on credit skills, marketing and financial skills offered by KWFT institution. The importance of planning and management skills is strongly emphasized by the study. The study recommends emphasis on methods of training and integrating the intervening variables that influence training outcomes given to women entrepreneurs in Elgeiyo Marakwet County. The findings of this study provides useful knowledge to KWFT policy makers, contributes knowledge on the role of women in micro-enterprises, knowledge to scholars and researchers in the field of micro- enterprises and assists governments in formulating economic policies particularly in regard to challenges facing women micro-enterprises.

Keywords: financing women, business skills, challenges of women entrepreneurs.


Female entrepreneurs face problems common to all entrepreneurs, Justin G. et al (2003). The lack of access to credit has been a frequent problem for women who enter into business. Loan officers have pointed out that many times female applicants lack a track record in financial management and this creates difficulties in their loan approval by micro-finance institutions Dondo (1999). Access to financial resources has long been considered a stumbling block in the way of the success of women in micro- enterprises. It is believed that improving such access will enhance the performance of women's micro- enterprises.

A study in Ethiopia by Amha et al, (2002) showed that the rate at which women's micro-enterprises were set up increased once credit facilities began to be offered on women's doorsteps by microfinance institutions (MFIs). Amha et al, (2002) stated that the objective of MFIs is poverty reduction and the sources of their loan funds are mainly provided by donors. This is significant, as one of the main concerns of donors is in seeing that the bottom layer of the population have access to credit and eventually earn a living. This dictates the spending and allocation of much of the MFIs' resources.

However, the dependency of MFIs on donors raises some concern about the sustainability of supporting women's micro-enterprises. If the aim of providing microfinance to women is to help them achieve self- sufficiency, then the persistence of donor support defeats this purpose (Benzing et al, 2009). Therefore, this study aims to demonstrate how credit skills training can be used to attain self sufficiency among women's micro-enterprises.

One characteristic of MFIs is that their credit delivery modality is largely group-based, Williams, S. (1994). This is done to overcome the problems posed by borrowers' inability to put up individual collateral for individual loans. …

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