Academic journal article Journal of Positive Management

Positive Organizational Culture as a New Trend in Cross-Cultural Management. Basic Concepts

Academic journal article Journal of Positive Management

Positive Organizational Culture as a New Trend in Cross-Cultural Management. Basic Concepts

Article excerpt

The last decades of the twentieth century showed managers of companies operating in the international market that it is necessary to develop global strategies. In the twenty-first century, these activities have become a priority. Management focuses on the modern management of research and development, manufacturing, marketing or finance. Today, we see a gap, a need to develop a modern organizational behaviour and human resource management, which will be prepared for the new conditions of global competition. The significant developments and changes that have occurred in this area of business but are still overlooked include the cultural aspect of organizational management.

Managers often perceive intercultural management as a marginal factor affecting the success of the company. However, the world organization can no longer be defined at the national level. Employees, suppliers, customers, all around the company comes from different parts of the world, while representing a distinct culture. Therefore, to work effectively with them, it is necessary to make intercultural management one of the priority areas of the company.

Quite a significant problem in developing knowledge and skills in the field of intercultural management, so managers and other staffin the company, is the fact that previous publications have focused primarily on the U.S. experience: observation undergoing American managers and organizations, and on this basis intercultural management in the United States has been described. The researchers adopted the assumption that organizational behaviour in the U.S. remains universal at the global level, mostly ignoring the rest of the world's cultural diversity. But now managers no longer have the luxury of reducing the overall complexity to simple solutions based on universalism. They also do not have a comfort based on the belief that there is one right and proper management. Fortunately, experience has taught everyone that global cultural complexity is neither unpredictable nor random. Cultural differences and their impact on business operations follow systematic and predictable paths.

From the moment when the world of science and business realized how important culture management in business is, intercultural studies have started to occupy a prominent role in the field of management sciences. The company to continue its operations in the culturally diverse markets needs to (Karcz, 2001):

* understand the values desired by the customer;

* accept these values and at the same time resulting from them needs, to create an offer, as best suited to the customer;

* take into account the importance of goods and services and to communicate their advantages not only of the physical attributes, but also of symbolic;

* provide new values.

However, it is assumed that culture in which the company operates can affect the following (Karcz, 2001):

* the relationship between the firm and its current or potential customers;

- intra-corporate relationships between units of multinational corporations, which are

* located in different parts of the world and employ culturally diversified staff;

- the relationship between the actors playing on the market;

* models of the enterprise;

* the management of the organization.

At this point it seems reasonable and important for further considerations to define the concept of culture. Anthropologists, sociologists and scientists from many other areas of science are constantly debating the meaning of this term. The main problems of definition arose from the fact that it is an abstract concept, and usually different people understand them differently. For the purposes of this paper the author assumes that it is a set of learned beliefs, values, principles, norms, symbols and traditions that are common to a certain group of people. These mutually shared qualities make this group unique and separated. Culture is a dynamic phenomenon, which is forwarded to other units. …

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