Academic journal article Journal of the International Academy for Case Studies

Dog Eat Dog World: Challenges of an Entrepreneurial Start-Up

Academic journal article Journal of the International Academy for Case Studies

Dog Eat Dog World: Challenges of an Entrepreneurial Start-Up

Article excerpt

CASE DESCRIPTION

The primary subject matter of this case concerns the stresses and challenges of an entrepreneurial start-up. Specifically, the case shows how start-ups often do not go as planned and how entrepreneurs must be resourceful in overcoming the challenges they face. For example, it gives students an opportunity to discuss potential bootstrapping techniques to scrape together much needed resources when financing falls through. Secondary issues include basic feasibility analysis and entrepreneurial ethics. The case is appropriate for junior and senior level business courses. The case is designed to be taught in one class hour and will require approximately two to three hours of outside preparation by students.

CASE SYNOPSIS

Fred Munk and Dwayne Clarke had developed significant experience and social capital in the Pet Supply industry in their region. When a large national chain purchased the company for which they worked, they deemphasized the customer service. The two nascent entrepreneurs were frustrated with the new direction of the company and recognized an opportunity to create a new competitive venture. …

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