Academic journal article Asian Social Science

Film and Television Culture Industry and Urban Image Communication of Zhuhai

Academic journal article Asian Social Science

Film and Television Culture Industry and Urban Image Communication of Zhuhai

Article excerpt

Abstract

Zhuhai is an important place where film and television works have their framing and several hundred film and television works are shot each year. However, images of Zhuhai in film and television works are not sufficiently shown. Obviously, this is a regret and even a crisis in the era when Chinese cities' competition becomes increasingly fierce. By analyzing and summarizing the relationship between film and television culture industry and urban image communication, this thesis discusses the ways in which Zhuhai uses the film and television culture industry effectively to improve its urban image and enhance urban competitiveness.

Keywords: Zhuhai, film and television culture, urban image

1. Introduction

As a famous tourist city in China, Zhuhai is also a place where a number of film and television works have their framing. It is no doubt that many film and television works can play a positive role in propagating urban image. Do fdm and television works positively accelerate urban image communication of Zhuhai or not? How can we make use of screen culture industry to propagate Zhuhai's urban image effectively? These are the content that this thesis will discuss.

2. Review of Research Literature

Theses related to Chinese screen culture industry and urban image communication mainly include Screen Culture and Urban Image Communication (Li & Xue, 2006), Research on Communication of Modem Urban Image by Films (Tong & Zhang, 2012) and Urban Image Communication of TV Plays and Competition of Culture Soft Power (Zhu & Wang, 2010) etc. Such theses mainly discuss screen culture's beautifying effect on urban image, accumulative propagation effect, impacts on urban consumer culture and influences on urban competitiveness, and also probe into problems we should pay attention to when film and television works are used to carry out urban image communication.

Theses about the screen culture industry and specific image communication of China still involve Using Advertisements Embedded in Film and Television to Build Urban Image of Yongzhou (Liu & Xu, 2011), Utilizing Screen Culture Actively to Accelerate Urban Image Construction and Communication of Liaoning (Li, 2012) and Analyzing the Effect of TV Series Noble Family on City Image by Image Reading Method (Wang, Li & Xu, 2011). These theses specifically discuss effective cases about urban image communication by literary film and television works and analyze effects of all elements in film and television works on image communication of a certain city.

However, problems about the relationship between film and television works and urban image communication of Zhuhai have not been discussed yet.

3. Research Design

3.1 Introduction to Sampling Method and Research Objects

In this thesis, the research on the screen culture industry and urban image communication of Zhuhai is on the basis of main film and television works that have been shot in this city.

The study on film and television of Zhuhai is carried out by hierarchical, simple and random sampling. Besides, via analyzing and studying related features of components in film and television works that have been shot in Zhuhai, it explores researches on the relationship between film and television photography and urban image communication of Zhuhai.

In consideration of the situation that the number of film and television works shot in Zhuhai is quite large, analyzed objects of this thesis target main films that have been shot in this city in recent twenty years. Some famous film and television works that have been shot in Zhuhai in recent twenty years are primarily finished by some famous actors and well-known directors. Thus, according to this situation, this thesis divides films shot in Zhuhai into two kinds: film and television works completed by famous actors and well-known directors, and common works.

1) Film and television works that famous actors and directors take part in. …

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