Academic journal article Journal of Emerging Trends in Economics and Management Sciences

Factors Affecting Banking Agents to Adopt Groupware System: Empirical Evidence from the UTAUT Model

Academic journal article Journal of Emerging Trends in Economics and Management Sciences

Factors Affecting Banking Agents to Adopt Groupware System: Empirical Evidence from the UTAUT Model

Article excerpt


The introduction of the new technology of collaborative work (Groupware) by banks, expand the vertical organizational structure to the transverse work. However, Groupware use in the Tunisian Banks is still limited. This raises the problem of determinants influencing its use by banks. THIS research aims to identify the determinants of the technology groupware adoption by banking staff. The model chosen in this study is inspired from the unified theory of acceptance and use of technology. The purely experimental practice of the model was conducted on a sample of 272 front office Tunisian agents. The research results analysis was carried out through fractional analyses and structural equation methods. Our results show that the adoption of Groupware in Tunisian banks with mixed capital is influenced by the easing conditions, the social influence and the expected performance. However, the effort expectancy has no significant effect on the Groupware use in these banks. Knowing the determinants on Groupware adoption could help the human resource managers to develop more efficient policies for the use of the groupware system and to improve the collaborative work in their bank.

Keywords: groupware, adoption, UTAUT, Tunisian banks, determinants, structural equation.


By opposition to the common view that states that collaborative technology (Groupware) diffusion is a phenomenon resulting from unplanned social interactions, the adoption of groupware by the staff of an organization seems to be a complex and well structured process (Orlikowski et al 1996). The history of Groupware adoption was subject to much resistance from both the employees and the organizational factors .The poor definition of the Groupware specifications has been one of the major problems of its failure.

In this context, Egido (1988) revealed that the early failure of applying video-conferencing was attributed to the ignorance of the employees of its vocation as a tool replacing face to face meetings. In addition, some companies integrated groupware into the culture of their companies as a new tool for the decision making and a non-cooperative system. This biased interpretation may be one of the causes of poor Groupware exploitation by employees (Orlikowski, 1993a).

Empirical studies showed that the failure of the adoption of collaborative technologies can also be explained by the lack of the management support to the users, the proliferation of collaborative tools incompatible with their needs, and the availability of the work practices work designed for individual but not collaborative work (Olson, 2000; Orlikowski, 1996 and Orlikowski, 2006).

However, the history of Groupware was not marked by the failure of its adoption only. Indeed, Naoui Ben (2003) and Stewart (2001) showed that the availability of technical assistance and the implementation of training circles can influence the users to adopt Groupware.

The conditions of using Groupware seem very limited in literature. Indeed, despite the frequent use of its concept, we are struck by the lack of studies (especially in the Tunisian case) which focus, in detail, on the factors that lead the banking staff to adopt collaborative technology on the basis of a specific theoretical foundation. This article tries to explain the determinants influencing Groupware acceptance by the front office banking staff according to the Unified Theory of Acceptance and Use of Technology (UTAUT) (Venkatesh and Davis, 2003).

The advantage of this approach is multiple for the Human Resource Management. On the one hand, it takes into consideration the importance of the human capital in creating innovation in its development practice, and on the other hand, it enables to integrate the employees' expectations and motivation in introducing plans for new practices of the human resource management.


«Groupware is an intentional group of processes and procedures used to achieve specific purposes through SoftWare tools designed to support and facilitate group work»(Saadoun et Whitaker, 1996). …

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