Academic journal article South Asian Studies

Imperilaism of Media and Developing Countries

Academic journal article South Asian Studies

Imperilaism of Media and Developing Countries

Article excerpt

Abstract

During the history of mankind imperialism basically was in the forms of politics and economy.

But due to the information revolution media emerged as the central mean and cause of domination not only for politics and economy but culture as well. During the twentieth century media emerged as the forth and central pillar of the society in the world and as usual again dominated by the western countries and was centralized at the few hands of transnational media groups especially USA. Media imperialism emerged from the west and it created entirely new phenomenal dominance of media to control, mange and change the culture of developing countries of the world. Then at national level few media groups created a media monopoly. Then at national level few media groups created a media monopoly so developing countries of the world are under the media war fare. But the advent of social media has neutralized this dominance to certain extend and gradually competing the rage of media imperialism of the west. This paper focuses on this aspect that, how social media is enabling the third world countries to set and maintain their own cultural agenda instead of only following the western media .After the traditional media i.e. newspapers, radio and television, a new form of media emerged in the form of social media due to the latent but robust product of internet. This social media is acquiring strength day by day and now has become a potential competitor of traditional electronic and print media

Keywords: Media/Communication imperialism, Transnational, Social media, Media monopoly, Mind domination, Regional and National communication

The Concept of Communication Imperialism

Colonization has been a phenomenon that started during the 17th and 18th centuries. Great powers of the world ruled the weaker nations and gained control over their resources and manpower using it to strengthen their own states and people. The 19th century brought about revolution in the world by ending the era of colonialism and bringing about freedom to many nations. The pressure from the movements for freedom in the 1900s and the heavy losses that Britain and other super powers had to suffer in the world wars, not to mention the rising awareness and demand for human rights and liberty, all led to putting an end to colonization. With such a massive movement for independence and human rights, an act such as imperialism could not be tolerated in the future and thus the idea of occupying and controlling nations physically is obsolete today. However, with that door closing, new ones have opened and today great powers of the world are controlling the third world through their communication media. Infrastructure in the colonial regions was hardly developed and while North had progressed by leaps and bounds, they only began to reap from the developments after their independence. Immense development in the field of communication technology occurred in the 19th and 20th century as faster and better means of communication were invented. As a result of this drastic development of communication means, people's dependency on the media for information and awareness grew leading to mass domination on the minds of people by the media. People never depended so heavily on the media for information, awareness and even education and entertainment. However, infrastructure in the colonial regions was hardly developed and while North had progressed by leaps and bounds, the newly independent states only began to reap from the developments that were taking place around the world. Newspapers, radio, television and now Internet, too bring news from around the world to people at their doorstep. However, the important question here is that from where do all these news come from? Without understanding that who brings us a news story and what his/her objective may be, one cannot fully understand the workings of this industry. While technology has developed, it is still concentrated into the hands of a few powerful in such a way that countries in the third world are heavily dependent on foreign news sources and channels for information. …

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