Academic journal article MEIEA Journal

Cyber PR for Musicians: Tools, Tricks & Tactics for Building Your Social Media House

Academic journal article MEIEA Journal

Cyber PR for Musicians: Tools, Tricks & Tactics for Building Your Social Media House

Article excerpt

Ariel Hyatt. Cyber PR For Musicians: Tools, Tricks & Tactics For Building Your Social Media House. Brooklyn: Ariel Publicity, Artist Relations, and Booking, 2012. www.cyberprmusic.com.

Ariel Hyatt is a renowned New York publicist who has leaped into the internet as a promotional tool with alacrity and resolve. This book is the most complete book of its kind that I have encountered. The author presents a bewildering collection of promotional tools available for contemporary musicians. She covers blogs, Facebook, Pinterest, Google, Twitter, various mobile applications, and teaches the reader how to take advantage of these platforms. She also evaluates all of these tools and then shows the artist how to develop a fan base and how to communicate with these fans. There are details about organizing a blog, writing newsletters, surveying fans, and much more.

The author is aware that many aspiring musicians are intimidated by the proliferation of these high tech tools and that they are not clear how best to utilize them. …

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