Academic journal article International Education Studies

Visibility and Citation Impact

Academic journal article International Education Studies

Visibility and Citation Impact

Article excerpt


The number of publications is the first criteria for assessing a researcher output. However, the main measurement for author productivity is the number of citations, and citations are typically related to the paper's visibility. In this paper, the relationship between article visibility and the number of citations is investigated. A case study of two researchers who are using publication marketing tools confirmed that the article visibility will greatly improve the citation impact. Some strategies to make the publications available to a larger audience have been presented at the end of this paper.

Keywords: H-index, research tools, increase citations, publication marketing, bibliometrics, improve citations, maximized research visibility, increase research impact

1. Introduction

Citation shows that how many times an article has been used by other articles. Citations are applied to measure the importance of information contained in an article (Fooladi et al., 2013). "The more often a paper become cited the greater its influence on the field" is a basic assumption of citation analysis (Martínez et al., 2013; Garfield & Merton, 1979). Direct citation remains a main indicator of the significance of a research output rather than alternative metrics (Shotton, 2013; Priem, 2013). In addition, the number of citations has over 20% share in different university ranking systems (Usher & Savino, 2007; Taylor & Braddock, 2007). Therefore, most of the universities encourage their researchers to publish high quality papers which can receive high citations and will reach the widest possible audience (Ale-Ebrahim et al., 2013). Consequently, the number of citations will be limited to the availability of the published article on the web (Lawrence, 2001). The literature has shown increased visibility by making research outputs available through open access repositories, results wider access and higher citation impact (Antelman, 2004; Hardy et al., 2005; Amancio et al., 2012; Ertürk & Sengül, 2012; Dalton, 2013). A paper has greater chance of becoming highly cited whenever has more visibility (Egghe et al., 2013). Antelman (2004) approved across mathematics, electrical and electronic engineering, political science, and philosophy disciplines, freely available articles have a greater research impact than articles which are not open-access to the users. As a result, most authors are motivated to publish in an open-access journal for increasing visibility and subsequently a citation advantage (Jayaprakash et al., 2013). Publishing in an open-access journal has been generally associated with a 10% boost in citations (McCabe & Snyder, 2013).

Moreover, Lawrence (2001) investigated the impact of free online availability of article. However, the citation will be increased due to the quality and visibility of the paper (Kurtz et al., 2005). Visibility can ultimately be translated to increased opportunity for attracting citations (Mirjana et al., 2013). A plenty of time and effort has been spent by researchers during writing up their research for publication. However, publishing a paper in the journal which has a high impact factor is not guaranteed by analyzing citation rate. The results were dramatic. There is a clear correlation between the number of times an article is cited and the probability that the article is online (Lawrence, 2001). Author self-archiving is promising to increase visibility of the articles and clearly perceived benefits in sharing scholarly output. Self-archiving is defined as storing the scientific research outputs in researchers' own web pages/sites, organizational web sites or institutional repositories (Ertürk & Sengül, 2012). The advantages of self-archiving an article are:

· The article can be accessible to wider audiences by a simple Google search,

· The article will be ensured archival access, and

· The author can add additional information related to the published article. …

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