Academic journal article Advances in Management

CSR and Management Studies: An Exploratory Research How to Make Student's Attitude Positive for the Social Accounting

Academic journal article Advances in Management

CSR and Management Studies: An Exploratory Research How to Make Student's Attitude Positive for the Social Accounting

Article excerpt


We as a human being trying to make our life comfortable and in this process we actually made our life complicated. Business men are running factories, trading and shops etc. without considering the impact of unethical practices on the society and environment. Management Institutes are most affected by technological transform although seems to be less sensitive to social answerability. Students of Management and Accounting who studied ethics have proved to be more ethical in their intention than those who have not studied. Therefore, we should educate the concept of CSR to our upcoming managers. The purpose of this paper is to study the efficiency of the various institutes in creating an attitude of the student towards Corporate Social responsibility.

Keywords: CSR (Corporate social responsibility), Higher Education, Effectiveness.


The first college level business school in the country was founded in 1913 in Mumbai and was soon followed by another in Delhi in 1920. These business colleges imparted basic skills about the principles of trade and commerce to clerks and supervisors from fields as diverse as banking, transport and accounting. The first Business School in India was Indian Institute of Social Welfare and Business Management, Kolkata which was established in 1953. The All India Institute of Management and Labour welfare and the Department of Management, Delhi University followed suit in 1968. A number of universities set up their MBA programme in 1960s. The UMs were patterned on the recommendation of Dean Robbins of the University of California invited by the planning commission.

The first UM was set up in 1961 at Kolkata followed by UMs at Ahmedabad in 1961, Bangalore in 1971 and Lucknow in 1974 and in the late 1990s at Indore and Calicut. The flagship management education programme, MBA, is widely popular as it offers quick gateway to the riches and to the top echelon of corporate world.

The early 90's saw the boom of founding new management schools, most of them in private sector. In the last three years alone 400 Business Schools came into existence. Few Business Schools have also established collaboration with some western Universities. India management institutions produce over 30,000 full-time MBAs and 10,000 part-time MBAs every year. Many business schools are also running MBA equivalent program such as distance Post Graduate Diploma in Management (PGDM), Masters in International business (MIB) etc. Even some of the leading business houses are establishing their own business schools like Infosys, Birlas etc.

Characteristics of Management Institution in context of Society

Management education gives a holistic picture to the students about how to manage the four 'M's of any organization i.e. money, material, man and machine. Whether the knowledge about management principles is obtained through formal study programs at Universities or internally through on the job training or through external seminars or programs, it is of the utmost importance for any person in any job in life; even for the self-employed, entrepreneurs. However in context of Social work there is less emphasis.

Evade of Social need: Faculties from prominent institutes have not made any impact as compared to the economists. They have also very narrowly defined their focus as private industry and even in this sphere their distinct contributions do not seem to be visible. The system have not focused on the social needs such as elimination of poverty, providing efficiently education, family planning, drinking water supply, public utilities, health, solving interstate water disputes, fighting crime and corruption, handling within and cross border terrorism, the contribution of management education has been almost next to nothing. In a few areas where efforts were made vested interests have blocked the implementation.

Globalization of Institute: Due to the globalization of the higher education sector, Universities and other institutes are competing with each other to attract high quality students and academic staff in an international level. …

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