Academic journal article Asian Social Science

Needs Assessment for the Development of Entrepreneurship Curriculum for a Master's Degree Program

Academic journal article Asian Social Science

Needs Assessment for the Development of Entrepreneurship Curriculum for a Master's Degree Program

Article excerpt


The objective of this study is to study the opinion of entrepreneurs toward an entrepreneurship degree, to study the opinion of bachelor's degree students toward a master's degree in entrepreneurship, and to study the guideline for a master's degree in an entrepreneurship program. In this study, we used the quantitative method within the questionnaire provided to entrepreneurs and bachelor's degree students, and we analyzed the results using mean and standard deviation. We also utilized a qualitative method using small group discussion by inviting five academics to discuss the guidelines for a master's degree in an entrepreneurship program. The results of this study show that the entrepreneurial skills most required are communication and collaboration, the skill of teamwork is higher amongst graduates from master degree programs, and that most bachelor degree students who wish to study in the graduate program think about job opportunities first (in both the public and private sector) and hope that graduate study will increase their knowledge, skills, experience from knowledge and knowledge-sharing in class, and will result in a new way of thinking. In addition, problem-based learning and active learning are very important for a master's degree program.

Keywords: needs assessment, entrepreneurship curriculum, master's degree program

1. Introduction

Education leads to opportunity. Therefore, business school offers opportunities, particularly through its Master of Business Administration (MBA) degree, including the enhancement of the careers, measured mostly in terms of the salary of graduates (Pfeffer & Fong, 2004). Business school develops critical thinking (Martin, 2002) and leads to a profession of management (Trank & Rynes, 2003). In addition, graduates can be eligible for a managerial position with the skills required to run a business. An MBA degree will benefit graduates in terms of career and personal growth. There are career benefits, including career advancement, career change, and gaining more confidence to start a business (Australian Institute of Business, 2012).

With the growing importance of entrepreneurship, a master's degree program in entrepreneurship is very important. A master's degree program in entrepreneurship prepares students to become business professionals who are proficient in finance, management, marketing and promotion, business law, global business trends, and other areas of operation. Many entrepreneurship programs stress the importance of leadership and management through business communication and relations. With a master's degree in entrepreneurship, business professionals can establish their own business, provide operational advice or manage existing businesses. Both Master of Science and Master of Business Administration (MBA) programs in entrepreneurship are offered (Mertl, 2014).

However, business schools face several problems, including growing competition, lack of research education and teaching, and executive education offered by an expanding set of providers (Pfeffer & Fong, 2004). Today, the power of the MBA is not so certain. Many in corporate America and academia say that the degree that once defined bright, snappy leadership now symbolizes a discipline that has lost touch with the business world. They argue that MBA programs have become too focused on research and those in-house training at large firms has more practical applications. They claim the programs have failed to create the types of leaders who can deal with globalization, and some say they don't develop leaders at all but simply create functionaries. Other critics think that a focus on profit and share value, rather than on ethics and sustainability, fostered the type of narrow-minded thinking that led to the fall of Enron and the last recession (Entrepreneur, 2012). In addition, Kirby (2004) stated that educational institutions need to change the process of learning to enable their students to develop their right-brain entrepreneurial capabilities as well as their left-brain analytical skills and that business schools need to weaken the thought processes of learning so as to encourage and stimulate the entrepreneurial imagination. …

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