Academic journal article Manager

Institutional Communication and Organizational Culture in Romanian Public Administration. A Case Study

Academic journal article Manager

Institutional Communication and Organizational Culture in Romanian Public Administration. A Case Study

Article excerpt

1. The general context of the research: opportunities and relevance

1.1. Hypotheses

The main hypothesis of the experiment is that the pressure of the public and academic discourse generates an organizational context in the public institutions [PI] in Romania, which allows the strategies of participative management [PM] to be valued. In the same socio-discursive context, we find the assumption of the concepts of effective communication [EC] and emotional intelligence [EI], and also the components of the leadership participative management in [PI]. Another hypothesis is that a new system of values of the organizational culture is created when the participative management principles are applied; these values are assumed to the extent to which the leadership implements the [PM] strategies and all that it entails.

1.2. Objectives, premises

The study aims to emphasize the extent to which modem management principles are known and applied in the Romanian public institutions. We also aim to identify a system of values that set a pattem of the organizational culture in the system of public institutions. The research is conducted on two directions: a. The extent to which the management principles are known, especially the participative management principles and the values of the organizational culture, and b. The extent to which they are applied. The public discourse related to the subject of the investigation approach has been considered to be relevant.

The premises of the research include an empirical component which derives from the observation of the Romanian communicational space and the public discourses defining the local public sphere in the past 20 years.

In relation to the premises, we have found that in the public debate in Romania, the recurrent topics of analysis and critique are included in the complex issue of the public administration institutions and the values around which their activity revolves. After Romania's accession to the European Union, there was an increasingly higher interest for management professionalization in public institutions and the transfer of know-how from the EU to Romania, and also from the private to the public institutions.

Moreover, the public discourse underlines the importance of communication, communication practices and it is based on the assumption that communication is an important resource for the development of society.

1.3. Scientific literature

The theoretical framework of the present research is included in the theories on participative management with emphasis on effective communication, which is considered to be a priority in the implementation of strategies for making the activity of the organizations more efficient. [PM] is also considered to be an important engine of change within the organization by setting in motion creativity and innovation, qualities which are more and more valued nowadays. Participative management is most often related to the management of change, and the key-words in their strategies are: employee involvement in decision making, client satisfaction, collaboration, creativity, operational, tactical and strategic decisions (Pardo-del-Val, Martinez Fuentes and Roig-Dobon, 2012). The participative management is considered to be effective in systems where educated workforce can be combined with employee participation and individual needs and the objectives of competitiveness and efficiency of the organization. The [PM] philosophy is also based on the fact that responsibility and accountability go down to the lowest levels where decisions can be made. We start with the premise that in public institutions, [PM] is the most adequate type of management because the purpose of the activities in these institutions is to serve the public interest; therefore, all the employees are supposed to be responsible for achieving this objective, thus, they should be involved in decision making. Numerous authors think that [PM] is the main tool for increasing the competitiveness and the quality of the services and products in a globalized world (Neila Anchieta Holland, 1995). …

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