Academic journal article Management : Journal of Contemporary Management Issues

WOMEN CEOs AND FINANCIAL PERFORMANCE OF BANKS: AN EMPIRICAL RESEARCH OF INDIAN PRIVATE SECTOR BANKS

Academic journal article Management : Journal of Contemporary Management Issues

WOMEN CEOs AND FINANCIAL PERFORMANCE OF BANKS: AN EMPIRICAL RESEARCH OF INDIAN PRIVATE SECTOR BANKS

Article excerpt

1. INTRODUCTION

The above quote proves the strength of a woman. Women have assumed a new role in Indian society and Indian economy. Women have started venturing into the fields such as aviation, petroleum industry, finance, etc. which were considered to be the domain of men. The changes have not stopped here and women have gone an extra mile to become entrepreneurs, start ventures and give jobs to others. This is one of the many shifts which India as a country has been experiencing and is slowly embracing. Women and banks share at least one thing, i.e. they are both the critical part of the system. Women are the vital part of the family and banks are the vital part of the economy. The merger of women and banks ought to bring synergy into the system. Though women have been active in the banking and corporate sectors in the past but the increase in the number of women at the top most positions of banks has been a recent activity.

The Indian banking sector was revolutionized in the last two decades, remarkably post-liberalization, when the government allowed the private sector to start the banking operations and foreign banks to have the banking operations in India. The liberalization in India enabled for the first time private banks to challenge the public sector, which was previously a monopoly. Private banks had to work hard to lure the customers, which was not an easy task, as Indian customers were used to putting their money into the public sector banks and were not ready to take the risk by switching to private banks. It was difficult for private banks to compete against government banks, which had an advantage just be being government-owned. The banks were not only successful, but also managed to make profit in the initial few years.

The opening of the new private sector banks coincided with the liberalization policy of the government and there were many job opportunities in sectors such as information technology, energy, tourism and banking. The female workers used the opportunity and started working in banks and not only to support the family financially but rather took the job where they set new benchmarks and proved themselves to be equally good, if not better than men. This trend continued and the results were seen as early as the start of the 21st century when women were given the most demanding and challenging job i.e. the one of the CEO. The women took the job and passed the test with flying colors, giving impetus to the younger generation and other women to be a part of the success story.

Today in India, there are two private banks headed by women, one foreign bank headed by a woman and two public sector banks headed by women. All this proves that women have broken the glass ceiling and entered the elite class of the board room to become the CEOs (Chief Executive Officers) or MDs (Managing Directors). If we take a look all around in India, there are many companies - ranging from pharmaceutical, to insurance, to entertainment companies, which are headed by women. The objective of this paper is to analyze the influence of two successful women, as leaders of two private banks (i.e. ICICI Bank and Axis bank), to their performance. The research has been conducted by using secondary data.

2. LITERATURE REVIEW

Mohan and Ray (2004) compared three categories of banks, namely public, private and foreign ones, by using their inputs and outputs. They also compared efficiency of banks from 1992 to 2000. Their research showed that public sector banks performed significantly better than private banks but no differently from foreign banks. They also concluded, using financial measures of performance, that the performance of public and private sector bank was similar in the post-reform era.

Strelcova (2004) presents the result of her research on the differences in the performance of companies run by male and female CEOs. She studied a sample of 58 companies run by women, i.e. female CEOs, over the 20-year period (between 1985 and 2004), by using the stock price returns of the sample companies. …

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