Academic journal article International Journal of Communication Research

Sound and Image-Communication by Text in Audio-Visual Mass-Media of Romania

Academic journal article International Journal of Communication Research

Sound and Image-Communication by Text in Audio-Visual Mass-Media of Romania

Article excerpt

It is impossible not to communicate.

(Buda Bela)

Communication implies transmission of information, ideas, feelings by means of symbols (words, images, graphics etc.).

(Berelson-Steiner)

As each language has several variants and is in a continuous process of change, I should like to compare the correct and incorrect text, which is used mainly on radio and television, by presenting authentic texts from mass media in Romania. Once television came into being, the question was whether this would not "put the radio into shade". In time, it was proved that both media sources are needed. They function not in parallel, they complete each other, but each of them has its own well established role in the audio-visual mass-media. Nevertheless, it is also true that radio journalists should revise their journalistic genre - right under the influence of television. It has been necessary for them to renew their radio phonic text.

Television can transmit information without a text, only by means of the language of images. While on the radio, the audio effect creates satisfaction. The nuance, the power, intonation, articulation and sound on the radio are part of the given information, having also a special role in the transmission of information. These have been the reasons for the radio phonic text and the text of the radio announcer to have developed as a distinct branch of the media science.

Any person in good health can speak, but to be able to communicate in different situations, to express the nuance, rhythm, intonation of a text, you should have a certain training, you should be a specialist. Speaking in public has precise rules: how much of the text should be assimilated by the speakerwhich is the best variant, if he assimilates the text in its entirety or if he keeps a distance from it. Can he have control over his emotions or, because of these, he breathes faster and the rhythm of the speech is more rapid; does he raise the pitch of his voice and speaks louder? (e.g. during sports transmissions). What is the role of the logical intonation and of the emotive one? How does the melody of speech influence the intonation of the word, of the sentence, of the text? These and other are the questions I will try to answer. Mass-media has a decisive role in modem society, because people of our days get information about everything going on in the world by means of it. In this way, a person acquires knowledge about the world. It is very important for the language, for the speech, by means of which information is transmitted to the receptor, to observe the correct linguistic norms, to be beautiful. Speaking is the most complex activity, which is not inborn, it is learnt from parents and in school. Speaking is a system of communication by several channels. The general content of words is changing according to intonation, rhythm, volume, articulation etc. In the development of language and speaking, mass-media has a decisive role. On the radio and television, quite often we can hear texts where we can sense that the presenter concentrates a lot on the articulation of consonants and vowels, on the tone of the voice, on intonation and punctuation. We can hear all these but we cannot hear the idea in itself. Although, radio cannot transmit by images - as it is the case with televisionit has also its own informational language: the human voice, the speech of the presenter. By the harmony between the meaning of the text and the phonetic elements, a new quality can be achieved: the auditive influence leads to the visual effect. This "inner visuality" has a special effect. Today, it is evident that television does not "put the radio into the shade".

The acoustic language (and the read text), especially the spontaneous live one is related to the personality of the speaker, to the situation and the receptor. As a rule it is emphatic, it is a complex communication.

Besides articulation, the live speech contributes to communication by the common and alternative use of phonetic instruments. …

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