Academic journal article International Education Studies

Learning Innovative Maternal Instinct: Activity Designing Semantic Factors of Alcohol Modification in Rural Communities of Thailand

Academic journal article International Education Studies

Learning Innovative Maternal Instinct: Activity Designing Semantic Factors of Alcohol Modification in Rural Communities of Thailand

Article excerpt

Abstract

At present, Thailand is confronting a serious problem of alcohol drinking behavior which needs to be solved urgently. This research aimed to identify the semantic factors on alcohol drinking behavior and to use maternal instinct driving for housewives as village health volunteers in rural communities, Thailand. Two methods were implemented as the problematic classification and the semantic factors model among thirty housewives being as village health volunteers. The findings revealed two aspects: health and children's cognitions had the maximum percentage. Most of them were related to the method of social skills, being a role model in families and communities and the designing activities implemented which led to the prominent caretaking characteristics relating to the life skills. Furthermore, this study can expand the idea and new alternative to the rural communities which might face with the same trouble arising from the alcohol drinking behavior.

Keywords: alcohol drinking behavior, alcohol modification, maternal instinct, attention, semantic factor, knowledge management in behavior, learning

1. Introduction

Thai usually earns their living by doing agriculture without any technology like the other industries, therefore, they mostly face with the problems of unemployment, low income, non-educated knowledge, early marriage as well as high stress (Muntaner et al., 2010). Moreover, they have to encounter with the poverty because of alcohol drinking behavior. So, the aims of this study are to identify and apply the semantic factors based on maternal instinct for housewives as village health volunteers in rural communities. They also have their own ways to eliminate these problems, especially stress, by drinking alcohol (Thamarangsri, 2006). As a result, alcohol drinking becomes a major problem found in the village or community since they work and live so close in the rural communities and this problem also leads to the problems like the impact of the loss of health, economy and society. As global burden, alcohol consumed affects 3-8% deaths and 4-6% disability-adjusted life-years. As the event in Europe, alcohol consumption caused 1 in 7 men and 1 in 13 women burden of deaths. Global loss of cost from alcohol consumption was estimated at about 1% of the gross national product (Rehm et al., 2013). This number is comparable to the total Gross Domestic Product of 1.99% in Thailand in 2010. The studies also revealed that Thailand was ranked 1 in 3 of top alcohol consumption in Asia. The loss of Thailand was estimated at about 156,504 million Baht. Therefore, the burden and the increased costs should be reduced as the known effects (Thavorncharoensap et al., 2010). Nowadays, the number of women who drink alcohol has increased tremendously. Although they have the maternal instinct, they cannot save their family from the effects of drinking alcohol behavior in Thailand, especially rural communities. Interestingly, several studies found that alcohol consumption in women drinkers is increasing and the gap of gender is narrower (Smith and Foxcroft, 2009). The women have more opportunities to gather in society and alcohol drinking behavior. However, when women have pregnancy, they can quit or decrease in alcohol drinking behavior as they fear the effects of alcohol drinking on fetuses. This behavior is related with naturalness and warmth on female traits. This trait is found in most of women undergoing maternal instinct (Ruddick, 1989). It is very powerful and is driven since the mothers are eager to do everything for their children and families. Even though maternal instinct is significant for the welfare of children (Duflo & Urdy, 2004), women pattern of alcohol consumption still tends to increase dramatically (Valentine et al., 2010) as well as the studies in Thailand indicated that imitated behavior influences on social learning in rural communities and alcohol drinking behavior could be increased by social activity. …

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