Academic journal article Studies in Literature and Language

Study on the Effective Ways to Organize Business English Classes

Academic journal article Studies in Literature and Language

Study on the Effective Ways to Organize Business English Classes

Article excerpt

Abstract

The increase of international business activities has been an increasing demand for business English talents. To cultivate qualified business English talents in limited teaching hours, the classroom teaching patterns should be innovated to stimulate the students' initiative. Based on the characteristics of business English, this paper discusses the effective ways to organize business English classes, which include explosive teaching, simulation, role play and case study in hope of increasing the teaching efficiency of business English and shed light on the improvement of business English teaching.

Key words: Business English; Classroom teaching; Practicability

INTRODUCTION

As an important media for international business communication, business English is frequently used nowadays. The study of business English teaching is arousing the attention of researchers and educators. As a multi-discipline subject, the teaching of business English poses higher requirement for teachers, for they should integrate English language, business knowledge, and communication skill together in their teaching. Classroom teaching is the main channel for students to obtain knowledge and skills and how to maximize the efficiency of classroom teaching is an important issue. As the organizers of the classroom, business English teachers should find effective way to organize the class effectively and make the class valid by using different measures. This paper discusses how to make business English classroom teaching more effective and it is the author's hope to provide some implications for the teachers and researchers.

1. THE CHARACTERISTICS OF BUS I N E S S E N G L I S H AND I T S LEARNERS

1.1 The Characteristic of Business English

Business English is the language used when people are engaged in international business activities. In China, the talents of business English are mainly cultivated in universities or colleges, which are quite different from the western counties, where business English is teaching systems or profession that serves for other industries abroad (Li, 2011). In China, over 1,000 universities or colleges have set up business English major or branch. The most popular practice is that students will receive English training in the first two school years and then study business courses in the later two years.

Business English falls within the scope of ESP (English for Specific Purposes) (Hutchinson & Waters, 1987; Ellis & Johnson, 1994; St John, 1966; Dudley-Evans & St John, 1998; Chen & Zhang, 1996; Wang, 1997; Feng, 1999; Huang, 2000). Thus the teaching of business English should follow the framework of English teaching, in which language is an important skill, which should be highlighted. Besides the language skill, business English learners have to master the knowledge of other models, namely, business knowledge and skills, crosscultural communication and human attainment. Language teaching is the root of Business English teaching, which has much in common with General English teaching (Donna, 2000, p.2; Dudley-Evans, 1998, p.54). When designing a business English course, international trade, marketing, international transportation, international accounting, international business law, cross-cultural business communication, etc. are the courses that should be included in a business English curriculum. According to Wang Guanfu (2010), business English has three distinguished features:

1.1.1 Multi-Discipline

Business English covers the field of linguistics, economics, law, management, and education etc. In 2009, the National Curriculum for BA Program in Business English (hereafter called National Curriculum) was released. Its goal is to cultivate the talents who have perfect English language proficiency, broad international vision, reasonable international business knowledge and skills. These talents must master the theory and practice in the field of economy, management, law and related disciplines and have the quality of humane attainment and cross-cultural ability, and can work in the field of business, economy and trade, management, finance, and foreign affairs. …

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