Academic journal article Electronic Journal of Business Research Methods

Editorial for EJBRM Volume 12 Issue 1, 2014

Academic journal article Electronic Journal of Business Research Methods

Editorial for EJBRM Volume 12 Issue 1, 2014

Article excerpt

July 2014

This issue has six papers of which the first three address important issues encountered in developing quantitative models (Niemelä-Nyrhinen, Leskinen and Gupta), the fourth (Wright and Ogbuehi) assesses the strengths and weaknesses of the three main data collection methods used in obtaining the views of current adolescents (generation Z), the fifth offers a detailed description of a complex example of multiple case study analysis (Vohra) and the last (Lpkke and Sprensen ) makes a strong case for the potential value of theory testing using case studies.

Niemelä-Nyrhinen and Leskinen are concerned with the apparent weakness of some marketing models developed using Structural equation modelling methods (SEM), which in their view fail to consider the potential effects of multicollinearity on these models. They develop a way to mitigate the effects of multicollinearity on such models.

Bjorn assesses the effects of using standard statistical tests on ordinal data created on a Likert scale. This is an important issue for many researchers, as Likert scales are used in a wide range of subjects and disciplines. The paper focuses on the potential effects of using these tests when one of the assumptions required for the tests (developed for interval data) are breached. The factor analysed is the effect of non equistant values (the distance between the Likert scale ranks proves to vary significantly over the range of the scale). …

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