Academic journal article Management : Journal of Contemporary Management Issues

Organizational Citizenship Behavior and Job Involvement of Indian Private Sector Employees Using Visual Pls-Sem Model*

Academic journal article Management : Journal of Contemporary Management Issues

Organizational Citizenship Behavior and Job Involvement of Indian Private Sector Employees Using Visual Pls-Sem Model*

Article excerpt

1. INTRODUCTION

Organizational Citizenship Behavior (hereinafter OCB) has been defined as an individual's behavior which is voluntary effort of the employee towards the organization and not rewarded by the organization directly and explicitly which eventually improves the effectiveness of the organization. OCB is important to organizations because the affirmative impacts are created by the employees voluntarily, happily without any compulsion. OCB is the optional or unrestricted behavior of employees towards formal job which endorses the effective functioning of the organization (Robbins 1996).

Organizational citizenship behavior is also important for effective functioning of an organization because its ultimate goal is to ensure that all the employees work toward achieving the organizational goals rather than fulfilling their duties. As a result, this would get the job done in a fast and smooth way without the limitation and delay caused by having the management involved in solving every problem. Coyle-Shapiro, Kessler and Purcell (2004) define OCB as an additional role behavior, which is vital for organization, but which is not defined officially and depends upon the organizational environment. According to Lee and Allen, (2002), "OCBs are employee behaviors that, although not critical to the task or job, serve to facilitate organizational functioning". The success of an organization (Vijayabanu et ah, 2012) depends on the appropriate use of manpower which will be an auxiliary to all other assets. The motivated employees are satisfied employees have greater morale, oneness and promote cohesiveness among the members of the organization (Vijayabanu et ah, 2013)

2. PROBLEM

Organizational citizenship behavior is a relatively novel concept which indicates the empathetic perspective, i.e. mutual trusteeship behavior of employee voluntary action towards the organization. The concept was first introduced by Dennis Organ in 1980. It is important to emphasize that every organization needs to develop OCB for effective and efficient attainment of organizational goals in the global competitive environment as employees will then take the initiative to solve any difficulty without any management intervention.

The current study is based on the factors influencing OCB and its impact on job involvement, with special reference to a private manufacturing unit. Organizational citizenship behavior includes the following variables: Altruism, Conscientiousness, Civic Virtue, Interactional Justice, Recognition Practices and Procedural Justice Practices. The current study has the following objectives:

* to study the relationship between OCB and its six variables (Altruism, Conscientiousness, Civic Virtue, Interactional Justice, Recognition Practices, Procedural Justice Practice);

* to study its impact on job involvement using structural equation modeling (SEM).

The current study is based on descriptive research design, which describes the impact of OCB factors prevailing in the private manufacturing unit. The primary data was collected by questionnaire from employees of Ashok Leyland and the secondary data was collected from books, journals websites, and company manuals. The OCB Questionnaire developed by Konovsky and Organ (1996) was used to analyze the impact of OCB in private manufacturing unit.

The random sampling method was used to collect data from 100 random employees at Ashok Leyland. The opinion of the respondents was obtained by using 20 questions, covering the following variables: Altruism, Conscientiousness, Civic Virtue, Interactional Justice, Recognition Practices, and Procedural Justice Practice. Responses were measured on the five point Likert scales. The statistical tools used for analyzing the data included descriptive analysis, correlation, ANOVA, regression analysis and PLS -SEM (Partial Least Squares-Structural Equation Model).

3. REVIEW OF LITERATURE

It is very important for employees to be motivated not only to increase in-role performance but also to engage in citizenship behaviors that are important to the well-being of the organization (Organ, 1988). …

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