Academic journal article Journal of the International Academy for Case Studies

Bearkat Games5 Corporate Tattoo: A Case for Persuasion

Academic journal article Journal of the International Academy for Case Studies

Bearkat Games5 Corporate Tattoo: A Case for Persuasion

Article excerpt

INTRODUCTION

Pepper Potts was ready for the weekend; it had been a hectic week at the BearKat Games Dallas office. She and the other employees-Bruce Wayne, Diana Prince, and Lex Luther-had just completed the Parker project after months of work. The four collaborators were giddy with excitement. Despite a series of difficulties along the way, they and the project support staff in Dallas had managed heroically to surmount each challenge, and they were looking forward to company bonuses for project completion. They knew their CEO, Jon Osterman, would also be pleased. BearKat Games stood to increase its yearly revenue 30% with the addition of this latest gaming system. The four were looking forward to announcing their news in less than thirty minutes at the regular office "TGIF Happy Hour." They could already smell the buttery aroma of popcorn emanating from the conference room and were thirsty for the ice cold beer that Osterman always provided for the occasion.

Promptly at 4:00 p.m., Pepper closed her office door and met Bruce, Diana, and Lex in the hallway. It had been a company tradition to wear the corporate colors on Fridays, and they were all resplendent in orange and black. In addition, for the last ten months, Pepper had sported a BearKat Games tattoo on her ankle which was visible below her black pencil skirt. Pepper, leading her team, strode confidently into the conference room and greeted the other employees and her CEO. As other employees slowly gathered, Pepper leaned over and asked Jon if she could have the floor once everyone had arrived. Jon, expecting her announcement, nodded his head.

When everyone had arrived, Pepper tapped her beer bottle with a bottle opener to gain the crowd's attention. Others followed suit until the room grew quiet.

'Everyone, if I could have your attention!" Pepper cried. "Our team has some great news.

The crowd turned expectantly toward Pepper, who smiled broadly and announced, "Thanks to all of your hard work and to the hard work of our principles-Bruce, Diana, Lex, and myself-we have successfully completed and are ready to launch the Parker project."

At first there was silence, then the crowd erupted into exuberant applause and cheers. …

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