Academic journal article Journal of Media Research

Book: PR versus Jurnalism. Influente Bilaterale

Academic journal article Journal of Media Research

Book: PR versus Jurnalism. Influente Bilaterale

Article excerpt

Book: PR versus jurnalism. Influente bilaterale Author: Julia Szambolics Publisher: Tritonic, Bucuresti, 2014

Looking at this title one of the questions that occured into our mind might be: do we need another book on the relationship between journalism and PR? Was this subject not already been overanalyzed ? What is new concerning the interaction PR versus journalism? The question regarding the originality of the approach is therefore legitimate, as long as there have been in the past, studies describing this interesting and challenging relationship. Julia Szambolics succeded to bring many new elements and also a different perspective on the topic.

This book is the result of the research carried out by Julia Szambolics, assistant professor at the German line of the Department of Journalism, of the Faculty for Political, Administrative and Communication Sciences of the Babes-Bolyai University, Cluj-Napoca, during her doctoral studies.

Even if the volume is based on a Ph.D. thesis, the author has an accessible style, therefore we recommend this research for those familiar with the literature in the field, as well as for those approaching for the first time the issues related to the relationship between PR and journalism.

The book started with a relevant and extensive summary of the main theoretical approaches to journalism, public relations, but especially to the relationship between PR and journalism. The original part of this volume consist in the original empirical approach. All this endeavor subscribes to the transformations media development and in particular the social media landscape produces in the field of professional communicators in Romania. Therefore the question of the place and role of journalism in the contemporary media society is discussed in the book in this new context. The methodological workdesign includes semi-structured interviews with specialists in the field of communication that have work experience on both sides, starting as journalists and then turning towards public relations. …

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