Academic journal article Canadian Social Science

Moral Inquiry of Cultural Preference among Contemporary College Students

Academic journal article Canadian Social Science

Moral Inquiry of Cultural Preference among Contemporary College Students

Article excerpt


According to the 18th National Congress of the Communist Party of China, culture is blood vessel for national and spiritual home for people. Under the influence of cultural environment, the cultural preference of undergraduates is reflected as the contradiction between decreasing cognition of traditional culture and blind worship of western culture, between weak mainstream ideology and popularity of multi-culture. Through survey and moral inspection about cultural preference of contemporary college students, the effective ways to realize moral redemption of cultural preference of contemporary undergraduates are to guide mainstream value of undergraduates with Chinese traditional culture, to cultivate cultural confidence of undergraduates, to build good atmosphere for propagating Chinese traditional culture.

Key words: Undergraduates; Cultural preference; Morality


Cultural preference is cultural orientation with interest identification, including cultural taste, style and interest preference concealing in individual (Gao, 2012). The cultural preference of undergraduates is greatly influenced by the cultural environment. To a great extent, cultural preference can reflect cultural value orientation and moral level of contemporary college students. Through the survey and moral inspection of cultural preference among contemporary college students, moral inquiry has been urgent affairs.


Culture is the sum of material wealth and spiritual wealth created by human beings during the development process of social history. From the perspective of cultural type, it's suitable to consider culture as an indefinite-form entity with core and multiple peripheries. From outside to inside, it can be divided into material culture, system culture, behavior culture and mental culture, etc.. (Feng et al., 2005) The growing process of contemporary college students confronts with distinct cultural environment of former college students.

1.1 Globalization Age

Globalization is a new phenomenon increasingly prevailing in the world since 1980s and it is a basic feature of the contemporary age. In general, globalization IS a diversified concept With economic globalization as the core, including mutual contact, influence and restriction among different countries, nations and regions on multilevel and multi-field such as politics, culture, technology, military, security, ideology, life style and value, etc. under the background of globalization, various cultures in the forms global cultural integration through mutual and exchange in different ways. However, the cultural issue brought by globalization is not just simply a cultural issue (Li, 2013). Under the effect of various factors such as politics and economy, cultural integration will certainly lead to cultural contradictions among different nations, which mainly reflect as the conflict between cultural hegemony and national culture, between foreign culture and local culture, between virtual internet culture and actual culture (Yang, 2007).

1.2 Network Age

With the development and popularization of computer and network technology since 1980s, the occurrence of internet culture is accompanied by the network age. Internet culture develops with information technology especially network communication technology. It is the sum of material wealth and spiritual wealth created by human beings during network activities with information, network technology and network resource as pivots. Besides, it owns three basic features, namely openness, virtuality and uncontrollability (Yang, 2007). According to Statistical Report about Status of Internet Development in China, the amount of Chinese netizens reached 0.546 billion in the end of December 2012 and newly increased amount was 50.9 million all year round. The adolescents have become the main group surfing the internet and they occupy above half of total amount of netizens, among which the adolescents from 10 to 39 years old occupy 79. …

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