Academic journal article Journal of the International Academy for Case Studies

Diagnostic Dental: A Medicaid Dilemma

Academic journal article Journal of the International Academy for Case Studies

Diagnostic Dental: A Medicaid Dilemma

Article excerpt

INSTRUCTORS NOTES

CASE DESCRIPTION

This case is widely applicable because it is, fairly brief, easy to understand, involves an industry that students are familiar with, yet offers the opportunity for in-depth discussion of some basic strategic issues. The case illustrates the downside of building a competitive advantage based on positioning alone and gives the students an opportunity to grapple with the difficulty in building competitive advantage from a position of apparent disadvantage. It also presents an example of how strategy can emerge from a seemingly inconsequential decision.

This case has a difficulty level of 3 or 4. It could be positioned at the beginning of an undergraduate course in strategic management, or be used later in a strategic management course to support a discussion on competitive advantage and/or strategic change. It could also be easily used in a small business or entrepreneurship course when covering the topic of strategic management.

CASE SYNOPSIS

Thirty years ago Dr. Jack Flower began his dental career by opening up a practice in Jonesville, a small town in East Texas. Shortly after starting his practice he made a decision to accept Medicaid insurance. …

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