Academic journal article Journal of the International Academy for Case Studies

Cirque Du Soleil: An Innovative Culture of Entertainment

Academic journal article Journal of the International Academy for Case Studies

Cirque Du Soleil: An Innovative Culture of Entertainment

Article excerpt

CASE DESCRIPTION

Cirque du Soleil (French for Circus of the Sun) has remained one of the most successful theatrical producers in the history of the entertainment industry. It is a hybrid of circus, acrobatics, and dance performance. Today, the organization has blossomed to 5,000 employees, 1,300 are artists, on five continents. The case is how Cirque du Soleil manages organizational culture and teamwork in a challenging entertainment industry.

It is intended for class study and the application of concepts learned in the classroom and designed to complement knowledge derived from concepts in organizational culture and teamwork.

CASE SYNOPSIS

Despite early financial hardships, Cirque du Soleil (French for Circus of the Sun) has remained one of the most successful theatrical producers in the history of the entertainment industry. What started as a troupe of street performers in Baie-Saint-Paul, Quebec, Canada named Les Echassiers de Baie-Saint-Paul (French for the Wading Birds of Baie-Saint-Paul) has grown into a global entertainment business whose performances have been seen by over 100 million spectators in nearly 300 cities worldwide (Cirque du Soleil, 2013; Hoovers, 2013). …

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