Academic journal article Journal of the International Academy for Case Studies

Eb03 Bank of Nigeria

Academic journal article Journal of the International Academy for Case Studies

Eb03 Bank of Nigeria

Article excerpt

CASE OVERVIEW

This case invites students to play the role of Mr. Edi Agbam, a Nigerian who worked for many years at EB03 Bank of Nigeria (EB03 Bank is the disguised name of a real bank in Nigeria). At one time, EB03 Bank of Nigeria was the market leader in the banking industry in Nigeria; over the years, however, EB03 Bank has fallen from #1 to "emerging big bank." Currently, Mr. Agbam serves as a lecturer for the Faculty of Business Administration at Baze University, a new private University located in Abuja, Nigeria; yesterday, however, Mr. Agbam received an offer to take up a consultancy appointment with EB03 Bank, so as to assist the bank in developing a strategy to regain (in retail banking) the market leadership position it once held in Nigeria in many areas including retail banking. The case is appropriate for senior level undergraduates as well as students in MBA and/or executive development programs. It is designed to be taught in a one-hour and a half class session and is likely to require at least a couple hours of preabstracttion by students.

CASE SYNOPSIS

Mr. …

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