Academic journal article Journal of the International Academy for Case Studies

Bearkat Games' Corporate Tattoo: A Case for Persuasion

Academic journal article Journal of the International Academy for Case Studies

Bearkat Games' Corporate Tattoo: A Case for Persuasion

Article excerpt

CASE DESCRIPTION

The primary subject matter of this case concerns the strategy for composing and delivering a written persuasive message in a business environment. Secondary issues examined include conducting primary and secondary research and employing APA citation skills. The case has a difficulty level of three to four (suitable for junior- or senior-level courses). The case is designed to be taught in approximately three class hours and is expected to require four hours of outside preparation by students.

CASE SYNOPSIS

Jon Osterman is the CEO of BearKat Games, a large gaming company headquartered in Houston, Texas, with offices in Dallas and San Antonio. Osterman has worked hard to make BearKat Games become a sought-after place to work. To achieve this goal, he has implemented practices that encourage employees to enjoy their work, feel pride in the company, develop strong relationships with co-workers, and-perhaps most importantly-stay with the company for the long term.

Two years ago, Osterman saw evidence that his efforts to increase employee loyalty had paid off. Brett Reed, a six-month BearKat employee, showed Jon his newest tattoo: the BearKat Games logo, prominently placed on his bicep. …

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