Academic journal article Journal of the International Academy for Case Studies

Sweet Peas Stichery: A Case of a Start-Up Merchandiser- Part A

Academic journal article Journal of the International Academy for Case Studies

Sweet Peas Stichery: A Case of a Start-Up Merchandiser- Part A

Article excerpt

CASE DESCRIPTION

Sweet Peas Stitchery is an entrepreneurial venture in its infancy. The case describes how the company developed, its challenges, and realities. Abby Adams and Beth Rossi began the business on a shoestring, very under-capitalized, but it is still surviving two years later against all odds of survival. The case was developed though interviews with Abby Adams, the only partner still involved in the business. NOTE: While the story is true, the names of the business and its owners, details of the evolution of the business, and the financial report have been changed because of the sensitivity of the information.

The case provides an opportunity for students to review and analyze Sweet Peas Stitchery 's financial statement from an accounting perspective. It asks the students to identify missing information and to recast the statement into proper format. It closes with a writing exercise: students prepare a memorandum to Abby Adams, the client, explaining their findings and recommendations derived from the case.

For use in the classroom, it is best used after students have been shown the financial statements of a merchandising operation and have some familiarity with common-size financial statements. Alternatively, it can be used as a stand-alone module in which students explore on their own or in teams the characteristics of merchandisers' financial reporting. …

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