Academic journal article Journal of the International Academy for Case Studies

There Is Room at the Inn! : Instructor's Notes

Academic journal article Journal of the International Academy for Case Studies

There Is Room at the Inn! : Instructor's Notes

Article excerpt

DISCUSSION QUESTION

Make a recommendation to Mr. Shah regarding his next course of action. Should he stick to his current strategy of being a franchisee motel? Should he turn the place into an Assisted Living? Should he convert it into a student housing facility?

SOLUTION

Any of the options can be turned into a success story if some thought is put into it. This can be a group project for the class with each group examining a different option as a solution. Let us look at the first solution first.

SOLUTION 1: TURNING PART OF THE MOTEL INTO AN ASSISTED LIVING PLACE

There is evidence that a market for assisted living exists in the town. Looking at the demographics (Table 1), we see there are over 17,000 people in the 62 and above age group. Assisted living as it exists today emerged in the 1990s as an eldercare alternative on the continuum of care for people, for whom independent living is not appropriate but who do not need the 24-hour medical care provided by a nursing home and are too young to live in a retirement home. (http://elderpoint. …

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