Academic journal article Review of European Studies

Methodological Basis of Higher Education Institution Competiveness Assessment

Academic journal article Review of European Studies

Methodological Basis of Higher Education Institution Competiveness Assessment

Article excerpt

Abstract

The author's standpoint regarding the category definition of "higher education institution competitiveness" is given in the paper. The most important characteristic of the general higher education institution competitiveness is defined as satisfaction of internal stakeholders-employees, achieved by means of implementing two directions: meeting employees' needs in decent working conditions; meeting needs of external stakeholders to the fullest extent allowing personnel to be proud of belonging to a higher education institution. The authors revealed and systematized the factors influencing the level of higher education institution competitiveness. The methodological ideas on higher education institution competitiveness are considered and the authors' technique of a higher education institution competitiveness assessment in educational services markets, scientific research and development, labor and general competitiveness including the following stages is presented: our opinion is that on the whole the technique of a higher education institution competitiveness assessment is to include the following stages: indicators formation of higher education institution competitiveness assessment and their classification according to competitiveness types; indicator distribution of a higher education institution competitiveness assessment in preference manner; an indicator assessment on the basis of the subjective and objective approach; an integrated indicator assessment of higher education institution competitiveness (the general one and by types of competitiveness). The need for use of the subjective and objective approach to a higher education institution competitiveness assessment is proved.

Keywords: competitiveness, competitiveness assessment indicators, competitiveness factors, higher education institution, labor market, market of educational services

1. Introduction

In contemporary foreign and domestic systems of scientific knowledge there were various approaches to determination of institution competitiveness (Porter, 1993, Veryaskin, 2005, Zeer, Pavlova, & Sadovnikov, 2004; Zimnyaya, 2001), which analysis allowed to allocating the main attributes characterizing the category "higher education institution competitiveness" taking into account specifics of higher education institution activities:

1) Aiming at target markets: under current conditions the competitive relations between higher education institutions are developed in three key markets-the market of education services, the market of scientific research and development and labor market that requires reflection of this aspect in the category definition of "higher education institution competitiveness". While orienting only to the target markets (i.e. consumers) cannot be as the characteristic of higher education institution competitiveness which is both the subject of market economy and a social institution. The social orientation of higher education institution activities predetermines the need for its orientation not only to consumers, but also to all groups of interested parties (stakeholders) a higher education institution interacts with (students, business community, the state, the society, employees). Thus, the most important attribute of the category "higher education institution competitiveness" is targeting at stakeholders' needs that characterizes an ability of a higher education institution to match the needs and interests of involved parties primary groups.

2) Conditions of competitive fight: higher education institution competitiveness characterizes its ability to satisfy the needs of stakeholders in the markets of educational services, scientific research and development and labor under more attractive conditions, than other higher education institutions;

3) Forming the attitude to performance enhancing: higher education institution competitiveness characterizes its ability to adapt to the changing environmental conditions on timely basis and to achieve desirable results (non-financial and financial ones). …

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