Academic journal article Asian Social Science

The Modern Day Culture Hero: From Cynicism to Infernality

Academic journal article Asian Social Science

The Modern Day Culture Hero: From Cynicism to Infernality

Article excerpt

Abstract

In the paper the reasons of address of the information space's modern religious mythology to infernal cultural heroes through the principle of inversion of moral standards are considered. It is associated with the cynicism phenomenon because cynicism characterizes manipulation by means of reasoning on moral subjects. The purpose of this paper is the analysis of ethical appeal of infernal cultural heroes forming new ethical principles and norms for younger generation. In the paper the review of issues connected with myth-making, with forms of public consciousness in the modern culture is presented. Conclusions about emphasis shift in mass consciousness to positive infernality of the modern cultural hero are drawn.

Keywords: myth, religion, myth-making, ethics, morals, cultural hero, cynicism, revaluation of values, mass consciousness

1. Introduction

The modern pop culture, cinema, music, images in fiction at the end of XX-the beginning of the XXI century represent a remifologization in the sphere of infernality. The negative connotations existing in archetypic conceptions of witches, vampires, werewolves are endowed with counter meanings, transforming these figures into the modern day cultural heroes." Religious mythology"-new concept, which is demanded by the modern religious studies (Ivanova, 2013). It should be noted that the religion represents the certain world outlook framework recorded in sacral texts (different ones in each religion), and the myth is manifestation of its emotional and ethical contents. The religion orders, sets behavior ideals and the myth emotionally and clearly explains why it is so necessary to do. The myth as illusory consciousness can also have religious coloring and be shown through a genre of a "religious fantasy". Therefore the category "religious mythology" connects two phenomena of spiritual culture in a whole.

Since industrialization led to creation of mass means of communication, speed of information dessimination increased rapidly, the public consciousness began more often to be exposed to transformations under the influence of new mythemes. Researches in the field of media genesis confirmed that "the media culture in the XX century is becoming not only a factor of social modernization, but also a basis for myth-making" (Kirillova, 2005). Active mythologization of motion picture art, television, and also the press takes place.

The product of the modern myth-making shows an unexpected turn to infernality aestheticization. Perhaps, this is consequences of oversaturation of mass consciousness with cynical settings. According to definition of cynicism as the enlightened false consciousness introduced by the German professor of esthetics and philosophy Peter Sloterdijk, cynics are people familiar with the Enlightenment ideals in theory but breaking them in practice (Sloterdijk, 2001). As a result the diffuse cynicism gets into all spheres of human life. Leveling of morals in relation to means takes place, it is reproduced in movies, literature and other creative forms of reflection of reality.

2. Methodics

Let us consider the main features of ethical myth-making: 1) Creation by a writer (screenwriter) of his or her own model of the infernal world, however submitting to the common schemes of binarity of the myth. 2) Presence of the romantic line of passionate love of a person (male or female) and an infernal hero: vampire, sorcerer (male or female). 3) Ethical line (fight of good and evil). 4) Religious line (ideas of otherworldly reward, reasoning on wayward soul, "living dead", zombie, necromancers, on the origin of infernal beings). 5) Philosophical and anthropological line (reflections about meaning of life, love, death and immortality, about mission of the person in this world). 6) Esthetic line combines the categories of "fine", "ugly", "tragic", "drama", "low", "high" and others. 7) Gender line within the modern female studies. 8) Mythical and historical line (from where infernal beings originate). …

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