Academic journal article European Journal of Tourism Research

Editorial: Special Issue of the European Journal of Tourism Research "Advances in Hospitality and Tourism Marketing & Management"

Academic journal article European Journal of Tourism Research

Editorial: Special Issue of the European Journal of Tourism Research "Advances in Hospitality and Tourism Marketing & Management"

Article excerpt

This special issue concentrates on hospitality and tourism marketing and management. The goal of the special issue is to thoroughly examine contemporary hospitality and tourism issues, stimulate dialogue, and develop new perspectives in the field of hospitality and tourism within the globalized environment. As the tourism industry and tourism professionals have to deal with new issues like financial crises there is a need for conceptual, empirical and practical tools. New theoretical discussion is needed for effective action in hospitality and tourism marketing and management.

This special issue provides papers from the 3rd Advances in Hospitality and Tourism Marketing & Management Conference, held at the Grand Hotel in Taipei, Taiwan, between the 25th and the 30th June, 2013. It was jointly organized by National Chiayi University, National Taiwan Normal University, National Chin-Yi University of Technology, National Science Council, National Changhua University of Education, Washington State University and Alexander Technological Institute of Thessaloniki. The organizers and the editorial board of the Journal formed the idea of publishing a special issue with emphasis on "hospitality and tourism marketing & management". Papers from the conference were selected, double blind reviewed and are included in this special issue together with papers submitted from authors who were not able to attend the Conference. Papers to be included could be from all fields, connected with tourism such as management, marketing, sociology, psychology, geography, political sciences, mathematics, statistics, anthropology, culture, information technologies and others. All papers included in the special issue propose new insights and perspectives in the wide knowledge area of hospitality and tourism marketing and management.

We believe that this special issue enriches the tourism destination marketing literature by exploring existing and new research issues from the perspective of the rapidly changing global economy. Following find summary information on the papers included in the issue.

The first paper is authored by Li-Hui Chang, Nikolaos Stylos, Shih-Shuo Yeh and Yu-Yun Tung. The title is "How do Motivation, Pre-Visit Information Search and Destination Image affect Post-Visit Behavioral Intention? The case of an island destination." The paper examines tourists' pre and post visit behaviors in Kinmen and changes in their perception of destinations. The results indicate that pre-visit behavior (comprised of motives, information search, and destination image) can influence post-visit behavioral intention directly and through decision making. Decision making also imposes direct impact on post-visit behavioral intention, but has no mediating effect. The study also indicates that certain socio-demographic variables have significant influence on tourists' pre-visit behaviors. Firstly, young and non-married respondents with less monthly salary are more likely to visit Kinmen for learning motives. Secondly, education level is the strongest predictor for tourists' information search behaviors. Finally, socio-demographic variables have little impact on destination image.

The second paper is "E-CRM dilemmas in developing markets: The case of a tourism company in Serbia." It is authored by Alexandros Kapoulas and Drazen Ratkovic. In their paper they investigate, e-Customer Relationship Management in the tourism services industry in Serbia. This paper reflects the attitudes of top management in Serbia's biggest tourist agency regarding e-CRM implementation. Five top managers were interviewed from the general director down to regional directors. Findings indicate that managers of this particular company are divided into two groups, based mostly on their age, but also based on their educational background. Most managers agreed that online customization of the arrangements, as an investment, would create only a niche market. By a niche market they mean a small market segment that is not worth spending money on. …

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