Academic journal article Asian Social Science

Prospects of Russian Automobile Industry Development

Academic journal article Asian Social Science

Prospects of Russian Automobile Industry Development

Article excerpt

Abstract

The article comprises the results of the SWOT analysis of the Russian automotive industry, identified key opportunities, threats, strengths and weaknesses and set strategic goals for further development. The article presents the results of grouping of the world's car manufacturers based on the matrix of the Boston consulting group on two criteria - market share and market share growth of the company.

Keywords: the automotive industry, strategic priorities, vehicles, Russia

(ProQuest: ... denotes formulae omitted.)

1. Introduction

The Russian economy is industry, which, despite the many assumptions and favorable conditions, cannot reach the level of international competitiveness. One such industry is the automotive industry. However, the existing potential, as well as access to the domestic market of the world's leading players create favorable conditions for the development of the domestic automotive industry.

The automotive industry is the leading sector of the domestic engineering industry, which determines the level of economic and social development of the country.

The situation in the Russian automotive industry in the past few years can be described as mixed. On the one hand, there is a rapid growth of the market, caused by, inter alia, increasing the purchasing power of the population, the development of consumer credit and the strengthening of the national currency. On the other hand, is constantly declining share of domestic manufacturers in the automotive market, while enhancing competition within price segments.

World experience of recent years shows that the coordination of efforts in this field can lead to very large-scale results. This is evidenced by the experience of similar industries of Korea and China. Over the past few years, cars in these countries are competitors' cars recognized industry leaders - Germany, France and the United States.

2. Theory

Basis for the development of the financial mechanism of management are priorities for the development of the automotive industry. One of the most common tools prioritization of the industry is to analyze the opportunities and threats of the external environment, as well as the strengths and weaknesses of the object of analysis, i.e., SWOT-analysis. In the course of analysis were used: a methodology for coordination of expert estimates, the approved strategy of the automotive industry and the work of M. Kuznetsov, which allowed us to obtain a generalized opinion of competent experts on the degree of the influence of external and internal factors.

Terms of impact on the competitive position of the object factors were divided into three groups:

- With a strong influence (1st level);

- With a moderate influence (2nd level);

- With a weak influence (3rd level).

For the automotive industry has been built following table features.

To identify the main threats for the analysis of which is filled with the corresponding table.

In the next stage of the SWOT-analysis study was conducted of the internal environment of the object of analysis, which allowed the identification of strengths and weaknesses. The result is a table of strengths and weaknesses. Strengths / weaknesses are placed in the columns of the table depending on the degree of their influence on changes in the competitiveness of the object of analysis.

For domestic enterprises automotive industry we identified the following strengths.

In accordance with the identified strengths of the table is filled with weaknesses in the automotive industry.

At the last stage of the SWOT-analysis external opportunities and threats compared with the inner potential and limitations of the object of analysis. This allows you to determine the ability of the object of analysis to take advantage of opportunities and minimize the negative impact of external threats. The joint analysis addresses the following four combinations of groups of factors:

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