Academic journal article Journal of Advertising Education

Raised by Mad Men: The Son of a Real Life Advertising Mad Man (and Mad Woman) Reveals Who These People Really Were - and How They Raised Us All

Academic journal article Journal of Advertising Education

Raised by Mad Men: The Son of a Real Life Advertising Mad Man (and Mad Woman) Reveals Who These People Really Were - and How They Raised Us All

Article excerpt

Raised by Mad Men: The Son of a Real Life Advertising Mad Man (and Mad Woman) Reveals Who These People Really Were - and How They Raised Us All By David Murray (Wilting Boots Publishing; 2014); paper $9.95; e-book $2.99 via Amazon Digital Services, Inc.; ISBN: 9781505908053)

There's something special - albeit a bit unusual - about requesting a review copy of a book and then getting said copy of the book with a personal note from the author. Such was the case with "Raised by Mad Men" by David Murray. The other unusual thing about this book is its length: a mere 59 pages. I'll admit I was skeptical at best, but that changed as I began to read.

Murray is the editor of Vital Speeches of the Day and the son of the late Thomas Murray, former Creative Director at Campbell-Ewald, and the former Carol Muehl, a copywriter at the same agency. Thomas Murray's career followed the same chronology as Don Draper's in the popular television show, Mad Men, winch the author watched with Ins father as Ins father was dying from pancreatic cancer. The younger Murray was interested in seeing Ins father's reaction to Ins own career being reflected on popular television. His father's reaction surprised him: "You don't make great ads by drinking and screwing all day!"

Tins reaction likely served as the impetus for Murray's brief memoir, and it's an interesting paean to a much-loved Dad, but it's also a really interesting look at how the Creative Revolution played out at one agency, and one that was not headquartered in the advertising mecca that was New York City at the time.

Murray's father was a passionate ad man, a type of creative pioneer who believed that effective advertising needed to speak to consumers by including some insight into their needs. …

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