Academic journal article UTMS Journal of Economics

Some Aspects and Features of Tourism Management in Macedonia

Academic journal article UTMS Journal of Economics

Some Aspects and Features of Tourism Management in Macedonia

Article excerpt


In the new era of rapid technological changes and innovation, the liberation of the mind and the creative potentials of the employees, is a factor that moves the business in all spheres of the society. For this purpose, we need manager - leaders, which will be commonly educated and trained, who understand the economy, the sociological and cultural trends, the technological innovations, the changes ofvalue, the international trends and other aspects important for the existence of one business. The aim of the management is to achieve good and efficient results. The existence of results implies an implementation of an asset of values for the nature of those results and their meaning for which they have to be achieved. To become a successful manager means to develop a capacity in order to understand the nature of the results and the achievements so that they can be connected with relevant value systems. Having said this, the management is not and cannot be neutral as regards the values and results (Petkovski and Pelivanova 2009).

People learn how to become successful managers, both throughout the process of organizations management and formal, non-formal and informal education. The management is expressed throughout behaviour. If management implies an asset of actions, then a compulsory criterion for success is the length of the application of those results which are achieved and those goals which are transformed in evident changes.


Contemporary tendencies and conditions clearly show that there is an emergent need of continuous changes in the organizations in all fields of work and living, which become their benchmark. This particularly applies to the organisations in the field of tourism. With the changes in the organizations, there are bigger needs and expectations in relation to management and the need for bigger expertise of the labour force. If these needs are met, there will be a powerful organization with competitive advantage. The importance of the quality work force in the tourism sector is stressed out by (Kulas et al. 2014) and according to them Tourism is an extremely labor intensive and dynamic activity, which means that tourism services are based on the quality of human resources. The function of the human resources in future will include staff with different experience, skills and competences, creating bigger perspective of what this profession means. The management of human resources is strictly connected with organizational performances and achievements. This sets the need of organization management by brave people which have the ability to direct the behavior towards targets, to ensure that the organizations have management models which will ensure cohesion of the work force, in hard and good times. The managers in tourism have to possess abilities for management of all resources, especially human resources. They have to be able to efficiently carry out their tasks and to achieve the organizational goals, in order to be able to recognize and attract quality work force, with specific skills, that they will inspire and motivate and support in order to be innovative and able for changes. The fact that the quality work force is of utter importance for the tourism sector is confirmed by (Bowie and Buttle 2004) who make a link between the management of human recourses in tourism and tourism marketing. Although recruiting, training and rewarding employees is a human resource management function, marketers need to understand the employment strategies to ensure that the brand values and standards are delivered...

The sustainability of the competent work force in tourism has to contain a mixture of competences, both professional, and other personal qualities in order to meet the variations in the demands and needs of the client. This is a mixture that possesses competences and behavior such as: knowledge, competences, created attitudes, acquired values, behavior and motivation indispensable in order to achieve the requested results in adequate time and efficient manner. …

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