Academic journal article Journal of the International Academy for Case Studies

Mama Says Wash! the Ultimate Dilemma

Academic journal article Journal of the International Academy for Case Studies

Mama Says Wash! the Ultimate Dilemma

Article excerpt

CASE DESCRIPTION

Not yet over the death of her sister and business partner, Jean, Sarah finds herself faced with a difficult decision. She is waist deep in past due bills and late orders, sales increasing at a decreasing rate, a seven figure offer from an unidentified person, and a cousin and savvy marketer, Joann, wanting to help grow the business. Now she must decide what is best for the specialty soap making company. Time is ticking.

Joann, Sarah's not so favorite cousin along with Jeff Summers, have both come to her with offers that will change the business, Mama Says "Wash!" Joann's ideas may serve to grow the business and bolster sales. Summers ' clients ' offer would remove all the business decisions from Sarah's shoulders and let her do what she likes to do best-create new soap designs. It is up to her to weigh the cost and benefits of both offers and start calling the shots.

Therein lies the rue, calling the shots has never been a forte for Sarah, never. She is just not that kind of person. She is always strong in design and creativity, not in calling the shots.

Students will be able to relate to Sarah on at least two levels: (I) They have been in a situation that requires them to make a serious decision with little to no guidance and (2) they know how it feels to have been betrayed by a close family member or friend and having to put their differences aside in order to reach a common goal. As business students, they will be able to tie this case into course work related to marketing and management classes, i. …

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