Academic journal article Journal of the International Academy for Case Studies

Ktkb 101.9's Radio Breakfast Extreme (Rbx): The Radio Show That Provides Both Entertainment and Education

Academic journal article Journal of the International Academy for Case Studies

Ktkb 101.9's Radio Breakfast Extreme (Rbx): The Radio Show That Provides Both Entertainment and Education

Article excerpt

INTRODUCTION

This case is entitled "KTKB 101.9's Radio Breakfast eXtreme (RBX): The Radio Show that Provides Both Entertainment and Education," and was authored by Josephine D. Evangelista, PMBA and Rowena L. Macaraig, PMBA. The island of Guam has a small market to cater to when it comes to radio program broadcasting and KTKB caters mainly to the Filipino citizens of Guam as it is a Filipino radio station. …

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