Academic journal article IUP Journal of Marketing Management

Focus

Academic journal article IUP Journal of Marketing Management

Focus

Article excerpt

Walmart spent two years designing its super center in McKinney, Texas to create a store that reduces the consumption of energy and natural resources. The design incorporates more than two dozen resource conservation and sustainable design technologies and is one of the 'greenest' stores in the world. The reason why retail superstars take so much trouble to give customers a unique experience is brand image. Image is the catchword for any brand positioning. This is an example where the retailer is not just customer-oriented but also environment-friendly. In the first paper, "Key Drivers Influencing Shopping Behavior in Retail Store", the authors, Aamir Hasan and Subash Mishra, make a scientific enquiry into consumer behavior in retail stores. The authors find that modern consumer is more aware, confident and much more demanding than the earlier customers. The authors observe that the main factors impacting shopping behavior are shopping experience, store image and value for money. They also observe that the customers tend to exhibit 'economic' as well as 'recreational' shopping behavior. Customers, while going through the purchase cycle, experience some attitude/behavioral changes based on the stimulus in the environment, which lead to formation of certain judgments about the store. These judgments in turn influence customer behavior.

The influence of Internet on the youth is a well-known fact. In the second paper, " The Influence of Teenagers as Internet Experts on Online Purchase, with Specific Reference to Booking of Tourist Nights", the authors, Boussif Torkia, Issaoui Fakhri and Daly Chaker Najeh, focus on how the Internet expert teenagers influence online purchase of tourist nights in their families. They focus on the fact that the teenager is a major economic actor and holds some power in family purchase decisions. It is observed that in Tunisia, teenagers on an average spend more than 7 h a week on Internet and are seen by their family as Internet experts. The results show that the teenager has more influence in the stages of idea design and search for information. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.