Academic journal article International Journal of Communication Research

Mass Media Information Management

Academic journal article International Journal of Communication Research

Mass Media Information Management

Article excerpt


In a society in which manipulating people using their hunger for sensational hides impotence, disappointment and a high lack of interest, media represents a very important element. Because, sometimes, it plays a fundamental role in distracting attention from issues that are really important such as the fragility of the Romanian health system, which excels only due to individual values, and not as a system, the lack of professional and financial motivation of those involved in the teaching process, the high poverty rate of the population, towards precise and spectacular events. A spectacular accident, with three or four victims, pupils who aggress their colleagues or teachers, or breakups and reconciliation between domestic celebrities will impress and stir up the interest if they are well presented, more than the fact that Romania is among the last countries in Europe when it comes to health expenses, these being around 600 Euro per capita in comparison to 1800 Euro the average of the European Union. On the other hand, in this unfortunate context one has noticed that around 75% of the adults in Romania have given up going to a doctor because of their financial problems. The same statistics show that 6% of the Romanians are illiterate, more than in Bulgaria, 2%, or Hungary, 1%, and that no fewer than 40% of the Romanians read very badly or cannot read at all. Well, these disturbing statistics, if we compare ourselves to a normal society, pale, when it comes to interest and perception, for a large part of the mass media consumers in comparison with some articles or TV shows which aim at the trivial sensational, totally not informal and instructive.


In order to have the results of the questionnaires as clearly and relevant as possible, the respondents were chosen in such a way that it led to a conclusion very close to what the media consumers want to find in the written press or on TV. Therefore, both men and women aged above 18 took part in the study, regardless of their religion, level of education or place of residence (urban/rural).

A number of 1000 questionnaires were distributed and completed, equally divided to men and women. 360 were annulled because they had been wrongly or incompletely completed, and therefore 360 women and 280 men took part in this study (Fig. 1) The 720 respondents which have correctly completed the questionnaire answered 5 questions.

The answers were statistically analysed, the 5 questions being used to find out consumers' expectations of the media, at an informal and ethical level. The answers were processed, question after question, firstly for the entire sample, and then separately according to gender, the place where the respondent lives, level of education, religion, and on age intervals. All the results were pooled under the form of a graph and there was a conclusion according to the weight of the answers. The conclusion for each question was also analysed, leading to the final conclusions, according to the people's expectations.

Research variables

1. Informed consent questionnaire through which all the people who agreed to take part in this study signed an "Informed consent paper." Moreover, the questions they answered to and their personal information were developed in such a way that those people could not be identified, and this is how the confidentiality of participants was preserved.

2. Independent research variables: sex (female/male), level of studies (8 graders, 12 graders, university), residence (urban/rural), age (18-29 years, 30-39 years, 40-49 years, 50-59 years, above 60 de years).


The people who were interviewed answered 5 questions which targeted the following aspects: 1. How often do you get information from mass media? (a. daily, b. weekly, c. rarely), 2. Are you a loyal consumer of information pertaining to accidents, rapes, aggressions, suicides, rows, especially if they involve well-known people? …

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