Academic journal article Journal of Education and Learning

Trends in Selecting Undergraduate Business Majors & International Enrollment & Expected Salaries

Academic journal article Journal of Education and Learning

Trends in Selecting Undergraduate Business Majors & International Enrollment & Expected Salaries

Article excerpt


The paper begins with a brief review of the literature and how business students choose their major in the U.S. and we list the most popular majors in the U.S. Universities. We also talk about the factors that influenced student's choice. In our next research project, we will not only use a larger sample size but also the sample will come from a few universities to reduce the sampling bias. In this paper, we also talk about changing trends in international students. We talk about the large group of Chinese, Indian, and Arabic students, and we show that with literature and graphical support. In the next section, we analyze one of the up and coming new business majors "Business Analytics" We finish the paper with a discussion of growth of international students both at graduate and undergraduate level, and how we will address the shortcomings of this paper with our next project.

Keywords: list of most popular business majors, trends in international student enrollment starting & mid-career business salaries for each major, list of functions for each major, business analytics major

1. Introduction

Two of the authors of this paper conducted a recent survey in which business school students indicated both their choice of academic major and the reasons for this choice. Given the overall focus on this paper on the differences made in popularity of specific majors brought to a school with the influx of large numbers of international students, the reasons students make these choices are very important.

Valparaiso University is a regionally accredited university located in central Indiana. Overall enrollment is approximately 4,000 students. Before examining the results of this survey it is important to note that the array of academic majors varies from one university to another. The most popular majors in the United States schools of business are the following majors:

1). Accounting

2). Finance

3). Business Analytics

4). Operations Management

5). Entrepreneurship

6). Management Information Systems

7). International Business

8). Management

9). Marketing

Appendix 1 at the end of this paper displays related job titles and business functions pertaining to the several majors. Appendix 2 at the end of this paper displays the administered survey that focuses both on the student's choice of major and the reasons for this choice.

Business analytics (BA) refers to the skills, technologies, applications and practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning (Wikipedia, 2013). Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods. In contrast, business intelligence traditionally focuses on using a consistent set of metrics to both measure past performance and guide business planning, which is also based on data and statistical methods.

Silver, blogger, utilized a tremendous database of polling data, both historic and current, to accurately predict the winner of all 50 states on the night of the election. He also gave Obama a 91% chance of winning, going against the media tide calling for a very close race (or a Romney win). And it wasn't a fluke. In 2008, Silver correctly predicted the winner of 49 out of 50 states. For the general public, there was no way to know that the idea for the Parker contest had come from a data-mining discovery about some supporters: affection for contests, small dinners and celebrity. But from the beginning, campaign manager Jim Messina had promised a totally different, metric-driven kind of campaign in which politics was the goal but political instincts might not be the means. He hired an analytics department five times as large as that of the 2008 operation, with an official "chief scientist" for the Chicago headquarters named Rayid Ghani, crunched huge data sets to, among other things, maximize the efficiency of supermarket sales promotions(Wixom et al. …

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