Academic journal article Perspectives in Public Health

Half of Women over 70 Unable to Name Non-Lump Symptoms of Breast Cancer

Academic journal article Perspectives in Public Health

Half of Women over 70 Unable to Name Non-Lump Symptoms of Breast Cancer

Article excerpt

A survey conducted by Public Health england (PHe) has found that, when asked about the symptoms of breast cancer, just over half of women over the age of 70 were unable to name a symptom other than a lump. Given that roughly 13,400 women aged over 70 are diagnosed with breast cancer each year and approximately 30% of all diagnoses include a symptom aside from a breast lump, this is a concerning finding. women aged between 40 and 69 years demonstrated the greatest awareness, with 73% able to name at least one non-lump symptom.

Following these findings, PHe, in partnership with Cancer Research UK, has launched a nationwide campaign, 'Be Clear on Cancer', aimed specifically at this age group. Older women are at greater risk of developing breast cancer; however, despite this, they are also more likely to delay visiting their general practitioner (GP) when presenting with breast cancer symptoms.

Using a range of mediums, including TV, digital, press and out-of-home advertising, this campaign will seek to increase awareness of lesser known symptoms, such as pain in the breast, changes in the skin or shape of the breast and nipple discharge, and highlight the importance of early diagnosis. …

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