Academic journal article Journal of Media Research

Ipostazele Comunicarii De Masa: Media îN Era Digitala [the Dynamics of Mass Communication: Media in the Digital Age]

Academic journal article Journal of Media Research

Ipostazele Comunicarii De Masa: Media îN Era Digitala [the Dynamics of Mass Communication: Media in the Digital Age]

Article excerpt

Joseph. R. DOMINICK Ipostazele comunicarii de masa: Media în era digitala [The Dynamics of Mass Communication: Media in the Digital Age] Bucuresti, Comunicare.ro, 2009

Who's who?

Joseph R. Dominick is an associate professor at the College of Journalism and Mass Communication, University of Georgia where he used to be head of Radio, TV and Film Department between 1980 and 1985. Formerly he had taught at Queens College, City University of New York.

Former editor in chief at Journal of Broadcasting, Joseph R. Dominick wrote successful volumes, published over 40 articles in specialized publications, conducted various research grants and was a consultant for organizations as Robert Wood Johnson Foundation and American Chemical Society.

The digital era came to essentially change not only the entire media industry, but the communication process as a whole. Communication became more and more invasive, but meanwhile more and more distant, media got to be more intrusive, but superficial at the same time, lacking field research and documentation, real investigation and interaction. All or almost all feedback got to be received through electronic feedback from distant and faceless media consumers.

What is actual mass communication and how did electronic media change the day-to-day practices? Which is the real place communication holds in nowadays society? These are only few of the questions that Joseph R. Dominick's book provides answers for. And as the book is designed to feed electronic media consumers, it is extremely well-adapted to their needs: eye-catching through short body texts, strong pictures, suggestive titles.

The book is structured in six major parts starting from different aspects of mass communication: theoretical and historical issues, ethical aspects of mass communication, media industry, public relations, advertising and, of course, the new media.

As I have briefly mentioned already, the book starts with theoretical and historical aspects. The first part guides the reader through different complex elements of communication, such as delivering and receiving the message, the feedback and so on. It also presents major communicational frames, such as interpersonal communication, technology assisted communication, general mass communication, internet/ online mass communication and other basic elements without which the understanding of the field would be dramatically altered.

As a natural follow-up, the second and third chapter offer different and very pertinent perspectives over mass communication, analyzing the role mass communication has within society as a whole and the ways people actually use media, together with a thorough approach of the historical and cultural framework of media communication.

The second part focuses on the print media, analyzing newspapers, magazines and books both from historical, traditional point of view and from the new electronic era perspective and its almost unlimited resources. The author makes an extensive presentation of the evolution of print, from geographical as well as chronological point of view, going through the process of auditing, cost analysis, types of property and human resources. …

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