Academic journal article Perspectives in Public Health

Celebration of Destination Feelgood: Health and Wellbeing Provision

Academic journal article Perspectives in Public Health

Celebration of Destination Feelgood: Health and Wellbeing Provision

Article excerpt

On 24th September, Bournemouth University (BU) and the National Coastal Tourism Academy (NCTA) held a celebration at the Royal Society for Public Health (RSPH) to mark the end of their collaborative project: Destination Feelgood.

The project explored the UK gap in the market for health and wellbeing holidays, working with local tourism businesses in Poole and Bournemouth to identify opportunities to offer such holidays. The celebration event brought a number of national tourism influencers together to raise the profile of the project and raise awareness of the gap in the market.

Research for the project was led by Professor Heather Hartwell and her team at BU, and the project was co-funded by the Economic and Social Research Council (ESRC). The team looked into the lucrative health and wellness holiday market and how coastal destinations are arguably best placed to capitalise on the potential for holidaymakers of all ages seeking a 'wellness' aspect to their holiday.

The project was trialled in three Dorset towns with 80 visitor-facing businesses who met every three months for a year from 2014 to 2015. 'Ideas cafés' were held in Dorchester, Weymouth and Bournemouth featuring guest speakers who gave insights into aspects of wellbeing. Businesses were given a chance to swap ideas, discuss new product development and explore marketing potential for health tourism and successful case studies from those who had attended the ideas cafes were presented at the celebration event. …

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